What specific words or phrases are helping you sell the value of metal roofing to homeowners in 2025?

Join Renee Ramey, Melissa Dunson and Masen Baker as they discuss the best marketing strategies for reaching homeowners in 2025!

In this episode of Coffee Conversations, sponsored by Metal Roofing Alliance (MRA), Karen Edwards talks with a panel of experts about marketing to homeowners in this day and age. Homeowners are harder to reach than ever, so how are today’s top contractors getting their attention? Join Renee Ramey of the MRA, Melissa Dunson of Central States Manufacturing and Masen Baker of Misfit Bound Marketing as they share the messaging, visuals and digital strategies that are actually working to sell metal roofing in 2025. From AI-powered content to scroll-stopping imagery and targeted ads, this fast-paced panel is packed with real insights and proven tactics. Tune in for smart strategies and real-world examples that will take your marketing to the next level.