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MCS Influencers - June 2025
Understanding AI's place in roofing
MCS Influencer Randy Chaffee says the key to AI is to use it, not be afraid of and keep doing it, otherwise you're going to fall behind very quickly. Editor's note: The following is the transcript of a live interview with MCS Influencer Randy Chaffee. You can read the interview below, ...
The power of social media
MCS Influencer Holly Gotfredson shares how you can leverage social media to increase your market share and position. Social media has changed the landscape of our world in so many ways. Posting our thoughts, emojis, photos and memes, instantly connects us with others in this wide, wide world. It’s a powerful ...
Social media strategies for metal pros
MCS Influencer John Kenney says social media is not about going viral; it’s about being visible, consistent and trusted. The metal construction and roofing industries have always been built on relationships, craftsmanship and trust. But in today’s digital-first world, many of those relationships now begin long before a handshake, often with ...
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