The power of social media

MCS Influencer Holly Gotfredson shares how you can leverage social media to increase your market share and position.

Social media has changed the landscape of our world in so many ways. Posting our thoughts, emojis, photos and memes, instantly connects us with others in this wide, wide world. It’s a powerful tool – not only for social connection, but allowing businesses to connect to potential customers, users suppliers and other businesses across industries.

So how do we leverage the power to increase our market share and position as a trusted supplier or service provider?

1. Offer valuable content – Hosting free educational classes and webinars helps everyone understand the type of product you offer, its uses and how best to incorporate them into projects. This isn’t specifically on your company’s product, but information that will provide a broad brush education on for example, roofing, cladding, attachment points, etc. In addition to showcasing project highlights, products and services, including these course invitations on your social media channels and e-blasts as well.   
2. Be consistent – Only posting 2-3 times a year or trying to engage daily for a few months, then quitting, will flatline your efforts to grow. Instead, utilize BOTH your company social media pages and individual page to provide educational content, highlights from recent business events and recognizing team members within your company for a promotion, new product or leading innovation as part of your team. 
3. Be genuine – If a company’s approach to social media is akin to a “crazy hands balloon” or a flashing neon sign – stop! This will become white noise in about two seconds. Instead, know your audience and understand what will be of interest to them. Consider their needs – and offer something in content that helps fulfill them.