3 points to make when educating homeowners on the benefits of standing seam metal roofs

By Drexel Metals. 

Use this guide when communicating with homeowners about how standing seam metal roofs can work for them.  

Roofing contractors who have worked with standing seam metal roofs understand the advantages of these durable, high-performing roofing systems. For any type of home in any type of climate, from the Midwest farmhouse to the Pacific Northwest mountain home, standing seam metal roofs offer long-term protection, pleasing aesthetics and environmental appeal.  

But the average homeowner may not be fully in the know. Some customers may need an introduction to their value and long-lasting benefits. By taking the time to explain how standing seam metal roofs outperform traditional roofing materials like asphalt shingles, roofing contractors can help homeowners make more informed decisions about their next roof replacement. Our team at Drexel Metals organized these points to include in your next conversation with a homeowner.  

1 - Underline how a standing seam metal roof is an investment in long-term durability  

Standing seam metal roofs come with several practical benefits, including a service life of 40-60 years, due largely to their ability to deliver lasting performance in nearly any type of inclement weather. This is approximately two to three times longer than the service life associated with asphalt shingles. This data point speaks for itself; a standing seam metal roof is just a smarter lifetime investment.   

Case in point: standing seam metal roofing systems are certified to wind resistance testing standards and can provide premium wind resistance of up to 120 mph. A standing seam metal roof also provides reliable wet-weather performance due to its inherently durable substrate that is impervious to moisture. Going one step further, a metal roof’s weathertight performance can be enhanced with a proper underlayment and an advanced coating or paint finish. The level of dependability that a high-quality metal roof offers has never been more critical, especially as much of the U.S. continues to experience stronger, costlier and more frequent extreme weather events.    

Roofing contractors can remind customers that the resilient nature of a standing seam metal roofing system directly translates to less roof maintenance over the course of its service life, which means lower associated repair costs.   

2 - Illustrate the beauty of a metal roof and opportunities for customization  

Perhaps one of the most noticeable benefits of a standing seam metal roof is its beautiful, architecturally striking appearance. With a roof made from a high-quality metal substrate, the customer’s home is sure to stand out from those of their neighbors (in the best way).   

Standing seam metal roofs are versatile and can be customized to accommodate a customer’s unique design vision for their home. For example, metal roofs can be fabricated in several profile types and seam widths to create different looks. Further, roofing contractors who fabricate metal roof panels on site can also form shorter, smaller panels, which can then be used to create intricate sections on the roof. Often, these smaller panels are installed in a geometric pattern to create an eye-catching design.   

Additionally, standing seam metal roofing systems from Drexel Metals come in more than 50 stocked colors and finishes with custom colors available to accommodate any sought-after aesthetic.   

3 - Explain why a metal roof is a more sustainable choice for a roof replacement   

Roofing contractors can also share with their customers that metal is considered one of the most environmentally friendly and sustainable roofing materials available. Metal panels are typically formed with up to 60% recycled content. And because a metal roofing system can be recycled at the end of its long service life, homeowners can feed into a circular economy, reducing landfill waste.   

What’s more, Drexel Metals uses 99% domestically sourced steel and aluminum and has manufacturing and distribution locations across the United States. This means that coil, flat sheets or prefabricated metal roofing panels can be delivered to project sites quickly and with less environmental impact than roofing options shipped from overseas.   

Start a conversation about standing seam metal roofing today  

Helping customers make the best decision about their next roof replacement is a big responsibility. After all, a new roof is a major lifetime investment for most homeowners.  

But you don’t have to do business alone. Contact Drexel Metals today to learn more about the benefits of metal roofing and let us equip you with literature and other marketing materials to help guide this conversation with your customers.   

Original article and photo source: Drexel Metals