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Business Boosters
Staying ahead of the next big disruption
By Cotney Consulting Group. A roofing contractor who takes the time to identify vulnerabilities, build backup plans and train their people will always be stronger than one who tries to wing it. When we look back on all the challenges facing our industry, whether pandemics, economic uncertainties, material shortages, sudden price spikes ...
Why business owners must start looking ahead
By Cotney Consulting Group. If you’ve never built a financial projection before, now’s the time to start. There’s a significant shift happening in businesses that are starting to mature financially. It starts when leadership stops obsessing over last month’s numbers and begins asking more thoughtful questions about where the company is headed ...
Smart hiring for sales success
By Cotney Consulting Group. Hiring a salesperson isn't just about finding someone who can close deals. It’s about finding someone who represents your business. When running a company, wearing multiple hats comes with the job. Early on, that often means handling sales yourself. You know the product, understand the customer and ...
The road to IRE 2026
By Emma Peterson. Learn how the IRE team builds a show experience tailored to the roofing industry. It might be hard to believe, but 2026 is just around the corner! And kicking off the new year in style is the annual International Roofing Expo (IRE), happening January 20-22, 2026, at ...
Project closeout: The final 5% that protects 100% of your reputation
By Cotney Consulting Group. The best way to win your next job is to finish this one right. You nailed the install. Materials showed up on time. Crews worked safely. The client was happy the last time you spoke. But weeks go by, and you’re still chasing punch list items, paperwork is ...
How roofers are rethinking business development
By John Kenney, Cotney Consulting Group. A strategic, long-term approach to business development helps align your roofing business with the right opportunities, partners and markets. Many roofing contractors are realizing that business development isn’t just about closing more deals or spending more on ads, it’s about something bigger. It’s the ...
Crew scheduling chaos? Here's how to build a smoother manpower plan
By Cotney Consulting Group. Create an efficient schedule for you and your crew in just five steps. Every roofing contractor has lived this scenario: jobs stacking up, crews stretched thin and everyone from the field to the front office feeling like they're playing a never-ending game of Whac-A-Mole. It's not a labor ...
What's a job cost review — And why you need one after every project
By Cotney Consulting Group. One of the most powerful tools in a contractor's toolbox In roofing, it's easy to move fast. You close a job, collect the final payment and jump to the next one before the last dumpster is hauled off. But if you're not stopping to look at how ...
Brand power: How to stand out without racing to the bottom
By Cotney Consulting Group. Learn how you can build a brand that gets noticed, earns trust and helps win better work without dropping prices. Ever lose a job to a cheaper bid even though you knew your company was better qualified? Chances are, the client couldn't tell the difference. That's not ...
Learning from the pros: Roofing marketing 101
By Miguel Jacinto, Renoworks. Find out what top roofing companies are doing differently, and how you can succeed by doing the same. In an ever evolving and competitive market, it’s easy to see how some roofing contractors might get overwhelmed. Marketing, especially, may seem like a large feat to conquer, ...
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