Boost your metal sales by offering instant financing options

By Dani Sheehan.

When you join Instant Roofer, you now have the power to customize your financing options for your customers.

Instant Roofer provides a range of tools designed to simplify the sales process and help homeowners make confident decisions. Whether you're offering traditional asphalt shingles or premium upgrades like metal roofing, financing can make a significant difference in helping customers say "yes" to their new roof.

Set your prices and financing to fit your business model

Instant Roofer gives you the flexibility to set your material pricing, highlight the products you want to promote — such as metal roofing — and choose how estimates are displayed. You can enable or disable specific products in the backend, set your price per square and decide whether customers see a fixed price or a price range when they receive their instant quote.

Now, with the latest enhancement to the paid exclusive leads program, you can integrate financing options directly into the homeowner’s estimate. Simply input your loan APR and term details, and Instant Roofer will automatically show homeowners what their project could cost per month — making the path to purchase even smoother.

Why offering financing is a game-changer — especially for metal roofing

Roofing projects are a major investment, and the higher price point of materials like metal can sometimes lead to hesitation. Showing financing options upfront helps homeowners view premium upgrades as affordable, attainable choices. Instead of focusing on the total price tag, they can think in terms of manageable monthly payments, making it easier to move forward with a higher-value solution.

Here’s how integrated financing can help grow your business:

• Boost conversion rates: Customers are more likely to commit when they see a monthly payment instead of a large lump sum.
• Increase metal sales: Financing makes it easier for homeowners to justify the investment in durable, long-lasting metal roofs.
• Build trust early: Transparent pricing and financing builds credibility and strengthens customer confidence.
• Shorten the sales cycle: Pre-qualified homeowners already have realistic budget expectations, so you can focus on project details and closing the sale.

Empower customers to invest in better roofing solutions

With Instant Roofer, homeowners can customize their roof choices online, getting clear, detailed estimates before they even talk to you. By offering financing options upfront, you not only create a better buying experience — you make it easier for them to invest in higher-quality products like metal roofing.

Stay competitive and close more deals by using Instant Roofer’s full suite of contractor tools. Activate financing today and make premium roofing projects easier for your customers to say "yes" to.