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Sales & Marketing
What women (and men) can learn from Women in Post Frame
By Dani Sheehan. From experimenting with hybrid sales strategies to learning how to let go of control, the lessons shared during this year’s Meet N’ Greet reflect the real challenges contractors face today. The Women in Post Frame Meet N’ Greet, hosted by the National Frame Building Association (NFBA) at ...
Know your break-even before you price the next job
By Jesse Sanchez. Understanding break-even calculations can help protect margins and simplify pricing decisions. Many roofing companies judge the success of a year by how much revenue they generate. Yet revenue alone does not determine whether a company is financially healthy. According to industry consultant John Kenney from Cotney Consulting ...
Mastering roofing sales through buyer psychology
By Jesse Sanchez. Understanding emotional drivers helps roofing professionals build trust, communicate value and close projects confidently. In a competitive and deeply personal trade, roofing contractors succeed by understanding why customers buy, not just what they buy. Insights shared by John Kenney of Cotney Consulting Group frame selling as a ...
Metal roofing and sustainability: More than just a buzzword
By Randy Chaffee, Source One Marketing. Metal roofing proves that sustainability isn't just a slogan; it's performance and style that lasts. “Green” gets thrown around a lot these days. It’s on every label, brochure and website. But in the world of roofing, sustainability isn’t a marketing slogan. It’s a measurable fact. ...
Metal roofing ain’t just a farm thing anymore
By Randy Chaffee, Source One Marketing. Now's the time to lean into metal roofing. I’ve been in the trenches of this industry long enough to remember when metal roofing was mostly a rural thing. Farm buildings, pole barns, maybe the occasional shed. Back then, if you told a homeowner they should ...
One new roof, two paydays: The power of proof
By Randy Chaffee, Source One Marketing. Don't just roof it. Prove it. Here at Source One Marketing, we want roofing contractors to understand that every new roof you install tells a story. Don’t let that story disappear the moment the crew packs up and the truck pulls away. That brand-new ...
Sales forecasting and pipeline management
By Cotney Consulting Group. Revenue growth starts by knowing where you stand today and what’s coming tomorrow. That doesn’t happen by accident. The most successful companies know growth isn’t just about chasing more jobs. It’s about knowing which jobs are coming, which ones are worth pursuing and what your pipeline will ...
Pick carefully — This could be the last roof you ever buy
By Randy Chaffee, Source One Marketing. With metal, you're not just selling a roof: you're selling long-term peace of mind. Here at Source One Marketing, we know that selling metal roofing isn’t about pushing panels — it’s about guiding customers through a sea of choices and showing them why value beats price ...
Renoworks and Ingage partner to streamline the remodeling sales experience
This seamless integration brings together two best-in-class solutions to empower home improvement professionals with the tools they need to tell a compelling story, showcase real-time visualizations and close deals faster. Renoworks Software Inc., a leading provider of visualization software for the home remodeling industry, and Ingage, the premier interactive sales presentation ...
Roofing sales talk that builds trust — Not just price pressure
By Cotney Consulting Group. You need a sales approach built on trust, clarity and confidence to win consistently. We’ve all heard it: “Thanks for the bid — we’re going with someone cheaper.” Frustrating? Absolutely. But here’s the real issue: if the only thing the homeowner or building owner understood was your price, ...
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