Built to back you up

By Emma Peterson. 

Fortify Building Brands are committed to helping their contractors overcome any real-world challenges they encounter. 

In the roofing industry, there are always bound to be unexpected issues and questions that crop up during the course of a project, no matter how well-prepared you are going into it. And it’s when those issues appear that partnering with manufacturers and distributors that support contractors throughout the entire roofing process is crucial to success. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Jay Jacoby, director of sales for Fortify Building Brands, to talk about how they support the contractors that work with their company.  

Clear communication 

One of the biggest emphases at Fortify is being accessible to contractors in the field. Jay explained, “We really pride ourselves on our ease of access and speed to communicate. There's that horrible tendency today where it's so hard to get a person on the line to talk to people. You send in a lead submission and you don't know necessarily where it goes.” With Fortify, they make it easy to get in contact with someone for help without having to wait.  

Further, if you are looking to skip the phone entirely and go into a physical location for help, Fortify has a strong footprint of physical locations available. Jay shared, “If you're the type of person that enjoys face to face interaction, you can pop in at one of those branches across the greater south and they're going to be able to get you taken care of. If you're unable to go and visit one of the Fortify branches, we're going to have that opportunity to still service you because we are owned by Cornerstone Building Brands. So even if we don't have a Fortify branch location, there will be a place you can go for help.” 

Solution-based help 

And that help you’re going to get isn’t going to be general advice not related to your situation. The team at Fortify makes it a priority to learn about what you're dealing with and find a solution with you, as not just your distributor, but as your partner. Jay gave an example, sharing, “We have field service representatives that can come out to the job sites if there are any sort of issues to help get that resolved. If something goes wrong, we will help you get it fixed quickly.”  

At the end of the day, Fortify aims to help their contractors find solutions in any way possible. Jay summed it up, saying, “We pride ourselves on trying to just reply and respond as soon as physically possible, no matter what the inquiry is. And if it's something that we can't help you out with, we'd love to point you in the right direction to where you can get to somebody that can. We're always going to ask, ‘What do you need from us?’ And then work together to find the solution to your problem versus us telling you what your problem is.” 

Read the transcript or Listen to the full episode to learn more about Fortify and how they support their contractors.