Expert Conversations
Speeding up the metal roof takeoff process
By The Coffee Shops®. Thanks to technology advancements and the introduction of highly accurate measurement data, contractors and takeoff experts can get the job done faster. In a recent episode of Roofing Road Trips®, Megan Ellsworth sat down with Melissa Dunson, director of marketing for Central States Manufacturing, to ...
Snow retention training helps contractors build confidence in snowy regions
By The Coffee Shops®. Hands-on education gives roofing professionals the knowledge they need to make safer recommendations and improve installation quality. For roofing contractors working in snow-heavy markets, selecting and installing snow retention systems is about more than product choice. It requires a thorough understanding of installation practices, safety considerations, ...
Technology may be evolving, but roofing still needs roofers
By Emma Peterson. While AI can analyze data and automate repetitive tasks, roofing remains a trade built on field experience, adaptability and professional judgment, skills that technology cannot easily replicate. As artificial intelligence (AI) and technological automation continues to revolutionize the way we do office and administration work, many people’s ...
Looking beyond the roof: The case for retrofit
By The Coffee Shops®. A deeper look at how metal retrofit systems can influence building performance, durability and long-term value. While the first step in any reroofing discussion is comparing roof systems, the conversation often becomes broader when contractors begin evaluating the condition and future needs of the entire building. ...
Extending building life starts with education and training
By Emma Peterosn. Why owner education, contractor training and proactive planning are just as important as the materials themselves when it comes to extending the life of a structure. As markets and budgets stay tight, finding affordable ways to extend the lifespan of a building has become the biggest priority ...
Designing with the tradesperson in mind
By The Coffee Shops®. How direct collaboration with technicians and tradespeople influences product development. The success of Veto Pro Pac was built on solving one tradesperson's challenge, but according to founder Roger Brouard, the company's growth has depended on understanding the needs of many different trades. During an episode ...
Finding color confidence in metal roofing
By The Coffee Shops®. How Sherwin-Williams simplifies color selection with curated palettes and design inspiration tools. Choosing a metal roof is a significant investment, and for many homeowners, selecting the right color can feel overwhelming. In a recent MetalCast™ podcast, Karen Edwards sat down with Brynn Wildenauer, senior architectural ...
Advocacy remains a roofing priority
By The Coffee Shops®. NRCA leaders say persistent workforce challenges make industry engagement more important than ever. During a recent episode of the Roofing Road Trips® podcast, National Roofing Contractors Association (NRCA) leaders offered their insights regarding the state of federal advocacy and why roofing professionals should remain engaged despite ...
Why metal cladding testing starts long before installation
By The Coffee Shops®. Product performance testing helps ensure metal systems are designed for the conditions they will face. On an episode of MetalCast™, hosted by Megan Ellsworth, Jason Shumate, senior manager of project services, technical and warranty services at Carlisle Architectural Metals, explained why performance testing plays such a ...
Coffee Conversations LIVE From METALCON 2026 Sponsored by MetalVue by Sherwin-Williams
October 8, 2026, at 11:30 a.m. PT/ 2:30 p.m. ET You won't want to miss this special Coffee Conversations®, sponsored by MetalVue by Sherwin-Williams, coming to you LIVE from METALCON 2026 in Orlando, Florida! Join us on day two of the show as we meet with industry leaders and experts from ...
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