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Expert Conversations
Why Pride and inclusion matter in roofing
By Emma Peterson. Industry leaders explain why creating a culture of belonging benefits employees, companies and the future of roofing. June was Pride Month and here at The Coffee Shops™ we celebrated with a special Pride Month Coffee Conversations all about how roofing companies can create inclusive environments within their ...
Connecting the dots between data and strategy
By Emma Peterson. How the Farnsworth Group combines research and consulting to help industry professionals navigate change and stay competitive. For over 35 years, the Farnsworth Group has collected market research and intelligence for manufacturers, suppliers and business owners in the construction industry. Not only does the Farnsworth team go ...
Construction growth expected in the next year
By Emma Peterson. After several years of uncertainty, FMI analysts see encouraging signs driven by infrastructure investment and commercial expansion. A lot has happened in the last few years that has destabilized our market and industry, but that doesn’t mean that growth isn’t still happening. In fact, FMI Corporation’s 2026 ...
Bigger than red and blue
By Emma Peterson. Diving into how the NRCA advocates for the betterment of the roofing industry and our country, regardless of party lines. The National Roofing Contractors Association (NRCA)’s mission focuses on finding ways to support the success of roofing professionals across the United States. And one of the biggest ...
Green homes and real returns
By Emma Peterson. 77% of homeowners believe green homes hold more value. What does this mean for contractors? Recently, we had the chance to sit down with Allison Hadley, spokesperson of American Home Shield (AHS), for an episode of Contractor Outlook™ about a study conducted for AHS about homeowner ...
Finding opportunity in every position
By Emma Peterson. Jenilee Common on embracing discomfort, continuous learning and leadership in the roofing industry. In an episode of the Stories from the Roof podcast, sponsored by SRS Distribution, Megan Ellsworth saw down with Jenilee Common, the CEO of Leaf Home. Leaf Home is a full-service roofing company that ...
Using AI as a tool, not a definitive
By Emma Peterson. Trent Cotney breaks down where AI is useful; and where it can lead you into trouble. It seems like artificial intelligence (AI), specifically generative AI, is the only thing anyone is talking about these days. To learn more about its role in roofing and construction operations, ...
Beyond the barn: Barndominiums enter a new era of growth
By Jenny Yu. Industry leaders say demand for flexible, durable and lifestyle-focused steel buildings continues to expand into residential, commercial and luxury sectors. The barndominium market continues to gain momentum across residential, commercial and mixed-use construction, creating new opportunities for architects, builders, contractors and suppliers focused on metal building ...
Begin managing proactively with online training
By Emma Peterson. Learn how Cotney Consulting Group’s training elevates individuals, businesses and the industry as a whole. Having a properly trained team is one of the biggest factors in not only promoting individual growth but also long-term business success. But, in the busy world of roofing, it can ...
Navigating a new normal
By Emma Peterson. How contractors and manufactures can handle long-term uncertainty and instability. For the last few years, it seems like we are in a cycle of uncertainty and instability, whether that be on the geopolitical stage or local. And as 2026 continues in this trend, it ...
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