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Expert Conversations
Fortify your metal business with these building solutions
By Emma Peterson. Harness the power of three metal roofing brands with Fortify Building Solutions. These days, it seems like there are countless mergers and acquisitions happening across the industry, from Home Depot Pro acquiring SRS Distribution last year to QXO acquiring Beacon more recently. In this episode of Roofing ...
Tremco is going global
By Emma Peterson. Learn about how Tremco has established itself as a waterproofing and coating leader not only nationally, but internationally. You’ve probably heard of Tremco Roofing, who has been delivering high quality, comprehensive roofing and weatherproofing solutions since 1928, but have you heard of Tremco Construction Products Group which operates on ...
Safe doesn’t mean slow
By Dani Sheehan. Modern light curtain systems make it possible to balance productivity and protection in sheet metal bending. When it comes to sheet metal bending, productivity and safety have often felt like opposing forces. If you’ve worked around press brakes or bending machines, you know the risks and the old perception ...
What you need to know about tariffs and government policy
By Dani Sheehan. With changes happening every day, learn from industry experts to understand the policies, prices and pressures shaping roofing this season. From material price hikes to supply chain slowdowns, federal tariffs and trade negotiations are quietly reshaping the roofing industry. In a recent Coffee Conversations®, made possible by supporters like ...
Maintenance, chemistry and the “forever roof” myth
By Jesse Sanchez. Restoration pros break down why metal roofs fail — and how to save them without a tear-off. In this MetalTalk™, host Karen Edwards is joined by Tim Overstreet of Gaco and Tom Portaro of NTEC Systems for an eye-opening conversation that strips away the illusion of the “forever roof.” ...
MetalVue then and now
By Emma Peterson. Learn about how MetalVue has grown and changed since its inception with the integration of things like Roofing Passport. Sherwin-Williams developed their MetalVue program with the goal of helping manufacturers and contractors sell more metal roofs to home and building owners. Over the years since its original ...
Making it count: Capturing homeowner attention in a fast-paced world
By Anna Lockhart. In the day and age of social media and short attention spans, it’s critical to have a simplistic, yet catchy marketing strategy. Does your messaging meet the cut? In a recent Coffee Conversations sponsored by Metal Roofing Alliance (MRA), host Karen Edwards sat down with ...
Key opportunities in a slowing construction market
By Dani Sheehan. Understand how the economy is impacting the roofing and construction sectors to remain resilient through the end of the year. Looking ahead to the rest of 2025, the economic picture offers a mix of steady growth, shifting consumer sentiment and industry-specific slowdowns. Determined to understand how these changes will ...
Tools with big impacts: New tech and trade pro support
By Jesse Sanchez. New products, trade programs and national contests bring innovation and inspiration to contractors. In this episode of MetalTalk™, hosted by Karen Edwards, Rebecca Talbot of Malco Tools dives into more topics than just hardware — she brings listeners up to speed on new innovations, smarter tool design and the ...
Estimating for everyone
By Emma Peterson. This new training course crosses language barriers by bringing John Kenney’s estimating training into Spanish. If you’ve been around the roofing industry, you’ve probably heard of John Kenney. The CEO of Cotney Consulting Group and an avid activist for the industry as a whole, John is truly a leader ...
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