Business-in-a-box for metal roofing

By Jenny Yu.  

Sherwin-Williams leaders explain how their MetalVue and Roofing Passport tools are helping contractors sell more metal with confidence. 

At the 2026 International Roofing Expo, The Coffee Shops™ stopped by the Sherwin-Williams booth to learn more about its MetalVue program acts to remove barriers to entry for contractors looking to sell and install metal roofs. 

“Sherwin-Williams went out and identified gaps within the roofing industry of why people weren't putting metal roofs on houses,” explained Heather McGinnis, contractor sales representative for MetalVue. The solution was to build a comprehensive support system for contractors that connects them to all the tools they might need: installation training, lead generation support, visualization technology and estimating software. “So, MetalVue is basically an à la carte business-in-a-box that Sherwin developed for contractors.” 

A key component of that toolbox is Roofing Passport, Sherwin-Williams' online platform that simplifies roof takeoff and project estimations. “Roofing Passport is an online tool that helps sell roofs faster and allows you to sell metal roofing alongside asphalt, not as an afterthought,” stated Brendan McGinnis, MetalVue OEM program manager. “You can enter an address, or you can upload blueprints, plans or drawings, and it comes back with a full material takeoff list of any of our 155 different manufacturers spread across the United States.” 

The convenience of the platform has earned raving reviews from contractors. “MetalVue is the only product that they've seen that actually pulls everything together in one spot for them. So that's the best feedback to have them say, ‘You've done what we've been wanting,’” Heather shared. “That was our goal: to make their lives easier. And at the end of the day, we just want to sell another gallon of paint. All we do is make the coating.” 

Finally, the power of a trusted brand is a huge benefit. “Contractors love a brand they can sell,” Brendan pointed out, encouraging contractors to use their logo on marketing materials. Ultimately, the goal is simple: “We want to put more metal roofs on houses nationwide. We’ve got to find a way to sell more metal, and I think we've done it.” 

Watch the interview to learn more about MetalVue and Roofing Passport!