Color Trends Contractors Need to Know

September 30, 2026 - 11 a.m. PT | 2 p.m. ET

In this Read Listen Watch® episode, Megan Ellsworth chats with Brynn Wildenauer of Sherwin-Williams Coil Coatings about the emerging color trends shaping the future of metal roofing. Drawing from Sherwin-Williams' latest SHIFT™ color forecast, Brynn shares insights into the colors gaining momentum, the market influences driving customer preferences and what contractors need to know to stay ahead of evolving design trends. From curb appeal and architectural style to homeowner demand and long-term product selection, color is becoming an increasingly important part of the roofing conversation. Tune in to learn how understanding future color trends can help you guide customers with confidence, differentiate your business and position yourself for success in a growing metal roofing market. 

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