Getting a bigger bang for your buck

By Anna Lockhart.  

Metal roofs are here to stay, and now is the time to act! Metal experts share how Roofing Passport can unlock bigger and better success for your roofing company. 

As the market continues to explore metal roofing materials as a reliable and versatile option, contractors across the industry are looking for ways to maximize their metal sales. To discuss the importance of implementing metal into your service offerings, Brendan McGinnis and Heather McGinnis of Sherwin-Williams sat down with Karen Edwards for an episode of Roofing Road Trips®.  

Metal materials have many advantages, notably offering incredible durability against harsh weather and an outstanding lifespan. With increased energy efficiency, modern aesthetic appeal and cost effectiveness to boot, the pros of metal outweigh those of traditional materials. Brendan and Heather’s advice for getting in on the metal success? Utilizing software like Sherwin-Williams' Roofing Passport! 

“With a lot of the appetites [for roofing materials] changing among homeowners, many contractors and metal manufacturers are there to help pick up the pieces and help make that change happen,” Brian noted. Roofing Passport gets this done in one easy to use platform that helps streamline estimating, design and sales, which are sometimes aspects that distract contractors from dedicating time to other business functions. 

“If you can dream it, we can create it,” Heather added, emphasizing the vast customization capabilities metal materials offer homeowners in designing their dream homes. From picking the color of a roof to coordinating the perfect shade matches of shutters and walls; metal can be the ultimate design solution for a project, if contractors optimize the way they position their metal offerings and services to their customers. 

Checking off all the boxes of what a customer could possibly want or need from a roof — durability, lifespan, aesthetics, energy efficiency and cost effective — metal is the material to use! Further, the ultimate driving factor that should catch any contractor’s attention: margin. Brian shared, “Margin is great in metal. As a product that is not designed to be replaced over and over, it’s the opportunity for a contractor to make margin on one job, service that customer and make a name for themselves. For instance, if you can get into just one neighborhood and establish yourself there, it’s likely that someone else is going to want to get one, and then another... So that really allows [contractors] to establish themselves as the metal authority for their area.” 

Whether you’re new to offering metal services or looking to elevate an existing metal offering, resources like Sherwin-Williams' Roofing Passport are a fantastic place to start learning, improving and most of all, winning. 

Listen to the podcast episode to learn more about the growth of metal roofing and how to take advantage of these market changes with the help of platforms like Roofing Passport!