Metal roofing checks all the boxes for homeowners

By Dani Sheehan. 

The MRA’s quarterly photo contest highlights the beauty and performance of metal in the residential market. See how you can showcase your favorite metal projects or find resources to install metal at your company. 

The Metal Roofing Alliance (MRA) is the leading association and industry expert in residential metal roofing. Each quarter they showcase residential metal roof photos through a photo contest, where they then go on to develop case studies from the best projects. In Season 1, Episode 17 of MetalCast™, Heidi J. Ellsworth sits down with Renee Ramey, executive director of the MRA, to look at some of these case studies and forecast trends for the metal roofing industry. 

The metal roofing industry really highlights the craftsmanship of the trade and Renee loves seeing the projects that are submitted for the photo contests. She says, “It’s always amazing to me some of the projects that come across in the contests that you can’t even tell that it’s metal. The metal profile is just so perfectly mimicking some other product and it’s installed perfectly.” 

Metal roofing continues to gain momentum for both commercial and residential markets. When asked about the growth she’s seen, Renee tells us, “[In] 2021, we had reached 17% market share in the re-roof. And we started at three percent when MRA was created... There’s so many important topics that homeowners are starting to pay attention to and to purchase. And metal just ticks the boxes in all of those in such great ways that I think awareness within the consumer market is starting to take off.” 

If you’re in the metal residential market, you can submit photos of your favorite project every quarter! Contest winners not only get a $300 gift card, but they also get a professionally written case study about the project from MRA. They promote these case studies on various platforms, helping to market your company and giving visibility to your craft. If you aren’t yet in the residential market and want to be, MRA can help! The association has references to training programs and can connect you with manufacturers, as well as provide a variety of marketing resources.  

Read the transcript, Listen to the podcast episode or Watch the webinar to hear more about the MRA and how you can differentiate your company from other metal roofing installers.