Positioning metal roofing as the sustainable choice

By The Coffee Shops®. 

Industry experts to explore how metal roofing supports sustainability, long-term value and resilience in residential construction. 

Sustainability is increasingly important when homeowners and construction professionals evaluate roofing options. On Thursday, October 8 at METALCON, the Metal Roofing Alliance (MRA) will present “Residential Metal Roofing – The Sustainable Choice,” a session focused on the environmental, performance and long-term advantages of metal roofing. 

The session will examine how metal roofing can help reduce resource consumption, lower lifecycle costs and improve building efficiency. Attendees will learn how attributes such as recycled content, recyclability, durability, longevity and energy-saving performance contribute to a roof’s overall sustainability. 

The discussion will also define sustainability and understand why it matters to homeowners. Presenters will address specific roofing characteristics that can affect environmental performance, from the recycled content used in metal roofing products to the material’s recyclability at the end of its service life. 

Beyond material considerations, the session will explore environmental benefits associated with metal roofing, including solar applications, water catchment and potential heating and cooling cost savings. Speakers will also cover how metal roofing performs during extreme weather events such as hail, high winds and hurricanes. 

The presenter lineup brings experience from across the metals, roofing, manufacturing, sales and sustainability sectors. Speakers include Melissa Dunson, vice president of sales at Central States; Renee Ramey, executive director of MRA; Brian Smallwood, marketing manager – construction for Steel Dynamics Inc.; Mitch Heitsch, director of sales at Westlake Royal Building Products; and Lauren Rogers, global sustainability manager for the Sherwin-Williams Coil and Extrusion team. 

Attendees will leave with practical guidance for communicating metal roofing’s sustainable advantages to homeowners, developers, architects, building owners and facility managers. 

Make sure to add this session to your calendar to learn about positioning residential metal roofing as a sustainable, durable and long-term building solution.