The marketing blueprint to help you succeed

By Dani Sheehan. 

Breaking into the metal roofing market just got easier with expert marketing from SOCIUS and business-building tools from Sherwin-Williams' MetalVue program. 

Getting into metal roofing or growing your existing business starts with quality installations, but you also need a steady flow of leads, a strong digital presence and a lasting strategy to stand out in a competitive market. As part of the Sherwin-Williams MetalVue program, SOCIUS Marketing offers digital marketing services built specifically for contractors like you. 

A proven program for business growth 

The MetalVue program from Sherwin-Williams was created by metal roofing industry leaders to give contractors and manufacturers everything they need to grow their metal roofing sales. It’s a program designed to eliminate guesswork and reduce the time it takes to succeed in residential and commercial metal roofing. From product training and estimating software to customer financing options and professional branding tools, MetalVue gives you access to a complete support system. Its partnership with SOCIUS Marketing puts you in touch with a full-service digital marketing agency that understands the construction industry. 

Marketing support designed for contractors 

Many contractors struggle with marketing because most agencies don’t understand their business. SOCIUS is different. They specialize in working with home improvement and trade professionals, so they know how to generate high-quality leads that turn into scheduled projects. 

From improving your website and boosting SEO to running more effective paid ads or launching a social media campaign, SOCIUS provides a full range of services designed to meet you where you are. Their team becomes an extension of your business, helping you build a digital presence that drives consistent, qualified traffic to your site. 

With SOCIUS, you get access to: 

• Optimized website design to increase conversions 
• Search Engine Optimization (SEO) to help homeowners find you first 
• Paid media campaigns that target the right audience at the right time 
• Email and content marketing that builds trust and drives action 
• Social media management to grow your brand and connect with customers 
• Review and reputation management to turn customer feedback into growth 

Their digital experts take the time to understand your local market, your goals and your brand to craft a marketing strategy that works specifically for your business. 

As part of the MetalVue program, SOCIUS helps roofers unlock the full potential of their marketing. That means more leads, more visibility and more closed jobs. When paired with the business-building tools offered by MetalVue – like the Sherwin-Williams Roofing Passport estimation and ordering platform – you'll be equipped to grow smarter and faster in the metal roofing industry.