The roofing colors customers will be asking for next

By The Coffee Shops®. 

How to guide customers, strengthen sales conversations and prepare for future metal roofing demand. 

In an upcoming Read Listen Watch®, Megan Ellsworth meets with Brynn Wildenauer of Sherwin-Williams Coil Coatings to discuss the emerging color trends shaping the future of metal roofing. Drawing from the latest SHIFT™ color forecast, Brynn will explore the colors gaining momentum and the factors influencing customer preferences. 

Color is becoming an increasingly significant part of the roofing conversation. Customers are not only considering the performance and longevity of their roofing systems. They are also thinking about curb appeal, architectural character and how a roof will complement the rest of a home or building. Contractors who can confidently discuss these considerations have an opportunity to provide a more complete and valuable customer experience. 

Sherwin-Williams Coil Coatings brings a valuable forecasting perspective to this conversation through its SHIFT color forecast. During the RLW, Brynn will explain the company’s forecasting process, highlight relevant colors and examine the architectural, cultural and lifestyle influences driving changing preferences. 

Contractors will learn about current residential, commercial and regional color trends, as well as whether property owners are becoming more adventurous with exterior design. Brynn will also discuss how contractors can incorporate color into the sales process, help customers avoid common selection mistakes and present color as part of the complete roofing solution. 

The conversation will look beyond today’s popular options to examine what roofing professionals should watch over the next five years. Attendees will hear how manufacturers and contractors can collaborate to educate the market, introduce new options and prepare for future demand. Do not miss this opportunity to strengthen your color knowledge and gain insights that can help you guide customers with confidence.  

Register now for Color Trends Contractors Need to Know to discover how emerging design preferences can help differentiate your business and support success in the growing metal roofing market.