Viral castle renovation showcases wood grain steel’s versatility

By Jesse Sanchez. 

Transforming construction projects nationwide, from historic castles to rustic ice cream parlors, offering the timeless look of wood with unmatched durability. 

Indiana Metal’s innovative wood grain steel product, known for its striking resemblance to real wood, has found its way into some of the country’s most unique construction projects. In this MetalCast interview, host Karen Edwards spoke with Jena Jackson from Indiana Metal about how their viral product is reshaping expectations for both aesthetics and durability. 

One of the most remarkable uses of Indiana Metal’s wood grain steel is in the restoration of a historic castle on the Ohio River. The project was led by popular YouTuber NYAMillennial, who transformed the structure into an Airbnb. Jena expressed the scale and significance of the endeavor, stating “It’s a legit castle... He’s restoring it to be an Airbnb… It's beautiful and he just loves it.” 

Jena shared that the wood grain steel, which comes in barnwood and rough cedar finishes, offers an ideal blend of form and function for projects requiring a traditional wood look without the associated maintenance headaches. “People who don’t want to worry about carpenter bees in their wood outside or people who don't want to stain their wood all the time,” she explained. 

The high-definition printing technology behind this material replicates the intricate details of real wood, with a repeating pattern every 32 feet. Jena described how the technology elevates the products realism, noting, “It’s the first HD print line in North America.” This approach has drawn widespread attention, with TikTok videos of the wood grain steel racking up views and generating leads from across the United States and Canada. She said, “Every time we put a TikTok out with it, we get leads from all over the country.”  

Read the transcript, Listen to the podcast or Watch the webinar to learn more about Indiana Metal’s wood grain steel and how it’s being used in projects from castle restorations to modern cabins!