MCSI - Cause Marketing
The impact of cause marketing on brand reputation in the roofing industry
MCS Influencer John Kenney says that customers are increasingly looking to support businesses that demonstrate social responsibility in a competitive market. Throughout my years in the industry, I’ve seen how businesses in our field can benefit from aligning themselves with meaningful causes. Cause marketing, which involves partnering with or supporting a ...
Do good because it's good
MCS Influencer Randy Chaffee says be willing to give back to the community when the community's need. Editor's note: The following is the transcript of a live interview with MCS Influencer Randy Chaffee. You can read the interview below or listen to the podcast. Intro: Hello everybody. I'm Alex Toll here at ...
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UP TO THE MINUTE
Organization, communication and shared responsibility help metal roofing crews maintain ...
By John Kenney, Cotney Consulting Group.
Sometimes improvement doesn't require ...
