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MCS Influencers
Branding a business
MCS Influencer John Chan says branding is creating a distinct identity for your company that sets you apart from everybody else. Editor's note: The following is the transcript of a live interview with MCS Influencer John Chan. You can read the interview below, listen to the podcast or watch the recording. Intro: ...
Boosting efficiency with metal building solutions
MCS Influencer John Kenney says in today’s construction market, energy efficiency is no longer a luxury. It’s an expectation. Building owners, developers and residential clients increasingly focus on sustainability, long-term cost savings and compliance with stricter energy codes. When properly designed and implemented, metal building solutions offer contractors a powerful way ...
Boost your company with branding
MCS Influencer John Chan says branding is creating a distinct identity for yourself. Editor's note: The following is the transcript of a live interview with MCS Influencer John Chan. You can read the interview below or listen to the podcast. Intro: Hello, I'm Alex Tolle with MetalCoffeeShop.com and I'm back with another ...
Understanding AI's place in roofing
MCS Influencer Randy Chaffee says the key to AI is to use it, not be afraid of and keep doing it, otherwise you're going to fall behind very quickly. Editor's note: The following is the transcript of a live interview with MCS Influencer Randy Chaffee. You can read the interview below, ...
The power of social media
MCS Influencer Holly Gotfredson shares how you can leverage social media to increase your market share and position. Social media has changed the landscape of our world in so many ways. Posting our thoughts, emojis, photos and memes, instantly connects us with others in this wide, wide world. It’s a powerful ...
Social media strategies for metal pros
MCS Influencer John Kenney says social media is not about going viral; it’s about being visible, consistent and trusted. The metal construction and roofing industries have always been built on relationships, craftsmanship and trust. But in today’s digital-first world, many of those relationships now begin long before a handshake, often with ...
Standing up and standing out as a woman in metal roofing
MCS Influencer Haley Iselin says there's something that women inherently have that make things more cohesive. Editor's note: The following is the transcript of a live interview with MCS Influencer Haley Iselin. You can read the interview below or watch the recording. Alex Tolle: Hello, I'm Alex Tolle with MetalCoffeeShop.com and I ...
Tech that transforms
MCS Influencer John Kenney shares the tools modern contractors need to improve their businesses. In today’s fast-paced construction environment, staying competitive means more than just delivering quality craftsmanship — it also requires embracing technology that streamlines operations, reduces waste, improves communication and drives growth. For contractors in the metal and ...
Investing in safety training
MCS Influencer Randy Chaffee says the biggest key is to have a safety program in place. Editor's note: The following is the transcript of a live interview with MCS Influencer Randy Chaffee. You can read the interview below, listen to the podcast or watch the recording. Intro: Hello. I'm Alex Tolle with ...
Thinking of safety in a new way
MCS Influencer Thea Dudley says that a few strategies can help metal construction projects improve financial safety, reduce risks and ensure project success. Let’s talk about improving financial safety in metal construction projects. Focus on accurate budgeting, risk mitigation and cashflow management. This includes detailed takeoffs, contingency planning and proactive cost ...
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