MCS Influencers
Turning awareness into opportunity: Converting visibility into qualified leads
MCS Influencer Sasha Deyman provides tips for generating useful leads and visibility. Many companies in our industry have built strong reputations over decades. They are known locally, respected by customers and recognized for quality work. Yet one challenge continues to surface in conversations with contractors, erectors, manufacturers and suppliers across ...
Preparing today for tomorrow’s metal roofing projects
MSC Influencer Edward Montemayor says that downtime doesn't have to mean lost time. Training crews to properly maintain tools and equipment In the metal roofing industry, quality craftsmanship depends highly on the tools, equipment and machines we use daily for metal roofing installation and fabrication. Rollformers, brakes, shears and gutter machines ...
Using the slow season to build a better roofing company
MCS Influencer Travis Sliger says intentionality matters in the winter. Winter gives us a chance to work on parts of the business that are harder to prioritize when the installation calendar is full. At 4Ever Metal Roofing, we use that time to prepare for the next season, organize our shop, ...
Training crews to properly maintain tools and equipment
MCS Influencer David Leinbach says utilizing project management software keeps jobsites safe, productive and compliant. On a construction jobsite, a failed tool or piece of equipment is more than an inconvenience. It is a safety hazard, a schedule risk and a cost driver. Damaged equipment can injure workers, delay critical-path activities ...
Planning your slow times can bring great returns
MCS Influencer Jon Olson says that down time is not always a bad thing. For many, October signals a change of the seasons. In some regions of the country, the next few months will be a welcome reprieve from intense heat, while others will be challenged by frigid cold, making ...
Slow days build better leaders
MCS Influencer Anthony Ortega reminds contractors that sometimes productivity means investing in your crew. In roofing, especially in mountain markets, downtime is inevitable. Weather moves in, schedules shift, projects get delayed and sometimes you simply don't have enough productive work ready for every person that day. The easy answer is ...
Downtime is preparation time
MCS Influencer John Kenney suggests reviewing the last season and planning for the next. Seasonal slowdowns and weather delays are part of construction. We cannot control all of them, but we can control what we do with the time. For metal contractors, that time is especially useful because equipment condition ...
Selling metal roofing's long-term value and environmental benefits
MCS Influencer Jon Olson says when customers understand the long-term value behind the investment of a metal roof, price becomes just one part of the conversation. Selling metal roofing comes with its challenges — especially when upfront cost is part of the conversation. But price is only one piece of the ...
Resilience has value — But contractors need to prove it
MCS Influencer John Kenney recommends that contractors stop selling sustainability as an idea and start demonstrating sustainability as measurable performance. For years, metal roofing has been promoted as a sustainable building choice. Durability, recyclability, reflectivity and long service life all support that position. But I believe the conversation needs to move ...
Joining the metal bandwagon
MCS Influencer Randy Chaffee emphasizes the importance of selling the benefits of metal's sustainabiliy, not just talking about it. Editor's note: The following is a transcript of a conversation with Randy Chaffee, partner of Source One Marketing. You can Read the transcript below, Listen to the interview or Watch the interview ...
UP TO THE MINUTE
