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MCS Influencers

image of a person using a tool on a metal panel, sparks fly, Thea Dudley’s headshot in the bottom right

Cashflow in the cut: The hidden value of metal specialization

MCS Influencer Thea Dudley shares five ways specialized metal construction services can boost your business. Expanding into specialized metal construction services — like custom fabrication or architectural metalwork — can be a powerful cashflow strategy for contractors. Here's how it plays out from a financial perspective (and if you are “for ...


image of a blue balloon rising above red balloons, Olive Bell’s headshot in the bottom right

Strategies for competitiveness and differentiation in the construction industry

MCS Influencer Oliver Bell says contractors can remain competitive and differentiate themselves using three strategies In today's dynamic construction market, characterized by significant mergers and acquisitions, it is crucial for residential and commercial building contractors to adopt strategies that ensure competitiveness and differentiation. Here are some key approaches: 1 - ...


image of a blue balloon rising above red balloons, Renee Ramey

Highlight your company's knowledge and quality

MCS Influencer Renee Ramey says that quality craftsmanship and community connection are key to differentiating your business. Editor's note: The following is a transcript of a conversation between Alex Tolle and Renee Ramey of the Metal Roofing Alliance. You can listen to the interview or read the transcript below. Alex Tolle: Our ...


MCSI September 2025 Emily Marshall

Staying competitive with cost and quality

MCS Influencer Emily Marshall says that if you're great at what you do, you're going to get enough projects. Editor's note: The following is the transcript of a live interview with Emily Marshall of Mr. and Mrs. Post Frame. You can read the interview below, listen to the podcast or watch ...


image of a blue balloon rising above red balloons, Randy Chaffee’s headshot in the bottom right

More than a number

MCS Influencer Randy Chaffee says that one of the best ways for companies to differentiate themselves among mergers and acquisitions is to connect with their customers. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing, LLC. You can read the interview below, ...


MCSI July Robert Tiffin and Mike Smith

Metal meets energy codes around the world

MCS Influencer Robert Tiffin says the keys to highlighting the benefit of metal solutions are good partnerships and ongoing education. Editor's note: The following is the transcript of a live interview with MCS Influencers Robert Tiffin and Mike Smith of Silvercote. You can read the interview below, listen to the podcast ...


image of a blue balloon rising above red balloons, John Kenney’s headshot in the bottom right

How contractors can stay competitive amid mergers and acquisitions

MCS Influencer John Kenney says if you consistently show up with knowledge, integrity and quality, you’ll continue to grow no matter who’s merging with whom. The roofing industry has seen a steady wave of mergers and acquisitions in recent years. From private equity firms buying regional contractors to manufacturers consolidating ...


image of a blue balloon rising above red balloons, Thea Dudley

How contractors can stay scrappy (and win) when the big dogs merge

MCS Influencer Thea Dudley says offering a smooth ride with clear terms, quick setup and a human touch isn't just service — it’s a selling point. Let’s be real: When the big players start merging and acquiring like it’s a game of Monopoly, it can feel like the little guy’s about ...


MCSI - June - Emily Marshall

Organic growth on social media

MCS Influencer Emily Marshall says the best way that somebody can utilize social media marketing is by keeping it simple. Editor's note: The following is the transcript of a live interview with MCS Influencer Emily Marshall. You can read the interview below, listen to the podcast or watch the recording. Intro: Hello, ...


MCS - June - Renee Ramey

Precision with posting

MCS Influencer Renee Ramey says social media has been a really good way to get in front of a very specific audience. Editor's note: The following is the transcript of a live interview with MCS Influencer Renee Ramey. You can read the interview below, listen to the podcast or watch the ...


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UP TO THE MINUTE

By Jesse Sanchez. One contractor’s headache became an innovative ...
By Emma Peterson. Explore the overlap between resilient design and ...
Read More
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