MCSI - Sustainability
Selling metal roofing's long-term value and environmental benefits
MCS Influencer Jon Olson says when customers understand the long-term value behind the investment of a metal roof, price becomes just one part of the conversation. Selling metal roofing comes with its challenges — especially when upfront cost is part of the conversation. But price is only one piece of the ...
Resilience has value — But contractors need to prove it
MCS Influencer John Kenney recommends that contractors stop selling sustainability as an idea and start demonstrating sustainability as measurable performance. For years, metal roofing has been promoted as a sustainable building choice. Durability, recyclability, reflectivity and long service life all support that position. But I believe the conversation needs to move ...
Joining the metal bandwagon
MCS Influencer Randy Chaffee emphasizes the importance of selling the benefits of metal's sustainabiliy, not just talking about it. Editor's note: The following is a transcript of a conversation with Randy Chaffee, partner of Source One Marketing. You can Read the transcript below, Listen to the interview or Watch the interview ...
Building value through sustainable metal solutions
MCS Influencer Lauren Rogers with Sherwin-Williams says combining sustainability metrics with measurable business outcomes can create more compelling customer conversations. As sustainability becomes increasingly important in building design and construction, customers are looking for solutions that deliver both sustainability attributes and financial benefits. Metal roofing and wall systems provide examples of ...
Sustainability and resilience: The real value behind modern cold form steel building systems
MCS Influencer Corey Lincoln says metal offers a smarter, stronger path forward without limiting design. In the cold‑formed steel building world (CFB), we spend plenty of time talking about strength, efficiency and clean construction — but sustainability and resilience are quickly becoming just as important. Not because the industry is chasing ...
Solar-ready metal roofing offers a financial and environmental advantage
MCS Influencer Lee Ann Slattery says as demand for cleaner energy solutions intensifies, solar-ready metal roofing reshapes how buildings are designed and retrofitted. Standing seam metal roofing has emerged as the perfect platform for solar-ready construction, ideal for mounting photovoltaic (PV) solar panels without roof penetration or structural complications. One of ...
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