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Expert Conversations
The benefits of AWIP's loyalty dealer programs
By Jenny Yu. Explore the benefits of joining one of AWIP’s loyalty programs to help grow your business. With the rise of insulated metal panels (IMPs) in the construction industry, access to training and support is one sure way to have a competitive edge. In an episode of MetalCast, ...
Keeping up with curb appeal
By Emma Peterson. How Westlake balances staying on trend while still offering timeless resilience. While at the 2025 International Builders Show, Heidi J. Ellsworth had the opportunity to interview Sarah Lograsso, the director of marketing and product management at Westlake Royal Building Products, to discuss their stone and roofing ...
The power of ICF construction
By Emma Peterson. From storm protection to fire resistance and energy efficiency, learn about the benefits of working with insulated concrete forms. Over the years, we’ve seen a variety of changes in the roofing and construction industries as products and technology advance. One big example of this is the move ...
Get insights on legal policies and procedures
By Emma Peterson. Enter for a chance to win a free book from industry leader and expert Trent Cotney! Being a roofing contractor often means wearing many hats, whether it’s the hard hat at the job site or a baseball cap while working on sales and marketing in the office. ...
Precision, productivity, possibility
By Jenny Yu. This live RLW webinar explores industry challenges, new technology and what’s ahead at METALCON 2025. Ready to discover the latest innovations shaping the future of metal roofing and construction? Don’t miss this RoofersCoffeeShop® ReadListenWatch® (RLW) webinar titled “Innovation in action: MetalForming and METALCON.” This special event ...
Impacting your workflow: How this one software is simplifying the metal sales process
By Anna Lockhart. Need a boost when it comes to leveling up your metal building sales and construction process? Look no further than this tech from Metal Sales. In a recent episode of the MetalCast™ podcast, host Karen Edwards sat down with Corey Lincoln, business development manager for Metal ...
Seal with confidence
By Dani Sheehan. Discover how Geocel helps you overcome common roof repair challenges with ease. In a recent episode of MetalCast™, Megan Ellsworth sat down with Jeff Hung from Geocel to talk about one of the most critical components of any roofing repair project: sealants. From patching a leak in ...
Choosing the right safety systems for your business
By Jenny Yu. Three key considerations when investing in safety systems. Business owners must make many difficult decisions, between their day-to-day business operations and updating larger pieces of equipment for greater efficiency. In this MetalTalk episode, Karen Edwards spoke with MetalForming LLC’s Director of Business Development, Chad Rowe, ...
Across the pond
By Emma Peterson. Learn about the differences and similarities between roofing in the U.S. and the UK. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Mardee Billingsley, the executive vice president of the Tremco Construction Products Group. Mardee has worked with Tremco for over 28 ...
It’s time to talk about mental health
By Emma Peterson. The first step to suicide prevention in the trades? Talking about it. Join industry leaders for a conversation about suicide prevention. Editor’s note: This article discusses mental health and mental health struggles (including suicide) that might be hard for some to read. The goal is to educate ...
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