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Expert Conversations
Expert insights from World of Concrete 2026
By Emma Peterson. From testing regulations to tariffs and workforce gaps, learn about the major challenges facing our industry and how we can rise to meet them. While at the 2026 World of Concrete show, Heidi J. Ellsworth of CoatingsCoffeeShop® had the opportunity to host a special Coffee Conversations®! This ...
METALCON delivers on training, community impact and metal-focused education
By Jenny Yu. The show’s growth in technical education and charitable outreach demonstrates why it remains a cornerstone event for the metal construction industry. Another successful METALCON is in the books, and the conversations leading up to the event offered valuable insight into why the show continues to resonate with ...
Time flies: Celebrating 10 years of NWIR and 7 years of RRT
By Emma Peterson. Join us for a walk down memory lane with Jennifer Stone, founder of National Women in Roofing and our first ever Roofing Road Trips® guest! In a new episode of Roofing Road Trips® (RRT), host Heidi J. Ellsworth sat down with Jennifer Stone of Tremco for a ...
From problem solving to industry standard
By Jesse Sanchez. A contractor-led idea grew into a widely trusted retrofit approach by responding to real-world challenges and validating performance through decades of testing. In this episode of Roofing Road Trips®, Karen Edwards sat down with Dale Nelson, founder of Roof Hugger, to trace how a practical field challenge ...
Work like a farmer, lean in to adventure
By Jenny Yu. Renoworks’ values shape the way the company designs tools for efficiency and ease of use. In the highly competitive roofing industry, a company’s values often determine how that company stands out. In this episode of the Roofing Road Trips® podcast, Karen Edwards spoke with Brad Finck, ...
Behind the scenes of Renoworks Pro’s Design Estimator
By Emma Peterson. Learn how this powerful visualizer turns dreams into reality. For many homeowners, reroofing their house is an intimidating process that they don’t know much about. As a contractor, it’s your job to guide them through all of the vital parts of the reroofing process, from financing ...
Metal roofing surges as investment and confidence rise
By Jesse Sanchez. Industry research highlights sustained growth, evolving distribution models and long-term opportunity across residential and nonresidential construction. Heidi J. Ellsworth recently sat down with FMI Research Analyst Paul Trombitas in this episode of MetalCast™ for a data-driven discussion on the current state of the metal construction market. The ...
Snow guards and service dogs
By Emma Peterson. Learn how Rocky Mountain Snow Guards is going beyond the rooftop to protect and support their community. Since their founding in 2010, Rocky Mountain Snow Guards (RMSG) has been dedicated to designing and distributing rooftop snow guard, fence and bar systems across the U.S. and Canada. ...
7 steps to adding gutters to your services
By Emma Peterson. Considerations when expanding your offerings to include gutters. In an industry where competition is steep, standing out from the crowd can be difficult. But one of the ways roofers can successfully stand apart from the rest and bring in additional streams of income at the same time ...
End-of-year insights
By Emma Peterson. We sat down with roofing industry leaders to hear their thoughts about 2025 and predictions for 2026. For the last Coffee Conversations® of 2025, we hosted a panel of professionals from all sides of the roofing industry to reflect on 2025 and look ahead to 2026. ...
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