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Expert Conversations
Navigating tariff uncertainty
By Jenny Yu. Industry expert Melanie Butler outlines shifting trade actions and what contractors should watch for next. Roofing industry professionals continue to navigate unpredictable tariffs as federal trade policy shifts continue to affect material costs and supply chains. In this Roofing Road Trips® episode, Heidi J. Ellsworth spoke ...
Off and running: Engaging the next generation of roofers early
By Jenny Yu. Mindy Dahlquist of TRA Snow and Sun shares how and why to bring young people into the industry. Everyone’s career journey has to start somewhere, and no one does it all on their own. For Mindy Dahlquist, business development manager at TRA Snow and Sun, her ...
Creating a culture of care from the top down
By Jenny Yu. The NRCA calls for the roofing industry to make a holistic shift toward viewing mental well-being as part of worker safety. In this episode of Roofing Road Trips®, Megan R. Ellsworth spoke with Cheryl Ambrose, vice president of enterprise risk management for the National Roofing Contractors Association ...
Integrated tools provide streamlined solutions for contractors
By Jenny Yu. A new MetalTalk™ session will explore how The Malco Group’s integration of Veto Pro Pac is improving contractor efficiency. Contractors are always looking for ways to improve efficiency and stay competitive in a fast-moving market. In an upcoming MetalTalk™, “Tool Innovations That Help Pros Work Smarter,” ...
What metal roofing can do for your business
By Anna Lockhart. Learn the importance of optimizing your business opportunities and offerings by adding metal roofing to your line up! Live from The Coffee Shops™ sound stage at the 2026 International Roofing Expo, Karen Edwards sat down with Melissa Dunson from Central States Manufacturing to discuss the ...
Stronger together: The partnership between IBS 2026 and KBIS 2026
By Emma Peterson. Why bringing builders, roofers, designers and other construction professionals together at one show matters more than ever. One of the most exciting parts of the National Association of Home Builders (NAHB)’s 2026 International Builders’ Show (IBS) is that it was hosted at the same time and place ...
The role of collaboration in developing high-performing snow retention systems
By Jenny Yu. TRA Snow and Sun leaders discuss product design and the push for industry standards. In this MetalTalk™, Karen Edwards spoke with TRA Snow and Sun’s Business Development Manager Mindy Dahlquist and Technical Director Lane Gardner about how collaboration and testing are shaping the future of snow ...
Engineered for extremes
By Emma Peterson. Metal roofing is rising in popularity around the country thanks to its ability to withstand various climates. In his role as a regional sales manager for Westlake Royal Building Products, Mitch Heitsch works with contractors and clients across various regions, from North Dakota to Florida. This has ...
Succession planning three ways
By Emma Peterson. Explore how early planning, clear processes and documentation prepare your business for its next chapter. One of the hardest moments for any business owner or entrepreneur to properly prepare for is when it’s time to take a step back and pass the company on to the next ...
Metal roofing estimates made easy
By Jenny Yu. Sherwin-Williams' Roofing Passport brings speed, accuracy and confidence to custom metal roofing bids. As metal roofing continues to gain ground in the residential market, Sherwin-Williams is equipping contractors with tools to compete more effectively. In this RLW®, Karen Edwards spoke with Junny Lee and Heather McGinnis of ...
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