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Expert Conversations
Cool metal roofs: Where efficiency meets durability
By Emma Peterson. Discover why metal roofing is leading the market when it comes to cool roofing solutions. Finding success in a competitive industry like roofing is all about differentiating yourself and knowing what your customers want. And right now, some of the primary concerns for home and business ...
Hit the road for D.C. and Roofing Day 2026
By Emma Peterson. Learn how to make your voice heard on Capitol Hill with this NRCA event. In a new Roofing Road Trips®, Heidi J. Ellsworth hosted Duane Musser and Brad Stine from the National Roofing Contractors Association (NRCA) to talk about this year’s Roofing Day in D.C. This annual ...
Stronger retrofits start with what’s underneath
By Jesse Sanchez. What Roof Hugger’s leaders say about the importance of purlin strength for aging metal buildings. Metal roofs are everywhere and as they age, owners must decide whether to patch, replace or upgrade their roof with long-term performance in mind. In this episode of MetalCast™, Roof Hugger leaders ...
Growing as one industry
By Emma Peterson. Industry experts break down the economic, technological and industry shifts to watch this year. During the second day of the 2026 International Roofing Expo (IRE), we got the chance to host a live Coffee Conversations with Julissa Chavez of SRS Distribution, Dean Curtis from Ingage and Jack ...
The power of fractional executive placement
By Emma Peterson. Learn how fractional executives can give your business the high-level expertise needed to grow. In a new episode of Contractor Outlook™, Heidi J. Ellsworth sat down with Kristen McAlister of Cerius Executives to learn about fractional executive placement and how it can help construction companies build ...
Where solar meets snow safety
By Jenny Yu. TRA’s Faux Panel Mount helps contractors safely integrate snow management with Tesla Solar Roof systems. In this episode of Roofing Road Trips®, Megan Ellsworth spoke with Mindy Dahlquist, business development manager of TRA Snow & Sun, and Nick Zavala, brand president of American Home Contractors, to ...
Optimizing your offseason
By Emma Peterson. Learn why training is one of the best offseason investments you can make. For many contractors, the winter months are considered the offseason due to less than desirable weather conditions. During this time, there are often fewer projects due to the cold and damp, making it difficult ...
AI works for you, not the other way around
By Emma Peterson. How to find the right technology that fits your business needs and operations. In the age of new technologies such as artificial intelligence (AI), it can be tempting to jump on the bandwagon to avoid being left behind. And while keeping up with technological developments is ...
Expert insights from World of Concrete 2026
By Emma Peterson. From testing regulations to tariffs and workforce gaps, learn about the major challenges facing our industry and how we can rise to meet them. While at the 2026 World of Concrete show, Heidi J. Ellsworth of CoatingsCoffeeShop® had the opportunity to host a special Coffee Conversations®! This ...
METALCON delivers on training, community impact and metal-focused education
By Jenny Yu. The show’s growth in technical education and charitable outreach demonstrates why it remains a cornerstone event for the metal construction industry. Another successful METALCON is in the books, and the conversations leading up to the event offered valuable insight into why the show continues to resonate with ...
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