Metal Roofing
Edge metal: A structure’s shield from tornados
By Jenny Yu. Learn about the importance of edge metal in protecting properties from increasing severe weather events. In a recent Read Listen Watch® (RLW) episode, Megan R. Ellsworth spoke with Hickman Edge Systems’ Director of Private Label and OEM Jason Hildenbrand about the role that edge metal ...
Growing with gutters
By Emma Peterson. Retain customers and grow your margins by adding gutters to your offerings. In a new MetalTalk, Heidi J. Ellsworth sits down with Tim MacVeigh who works for SRS Building Products to talk about how contractors can expand their offerings to boost their revenue. Tim has been a ...
The value of strong supplier relationships
By Jenny Yu. Three qualities to seek in an equipment partner. In a recent RoofersCoffeeShop® Lunch & Learn, Heidi J. Ellsworth sat down with Stephen Gosk from MetalForming, LLC, to discuss the top considerations when choosing an equipment partner. As the MetalForming’s president and CEO, Stephen brings over 40 years ...
Building energy efficiency and a competitive edge
MCS Influencer Robert Tiffin says to position these energy-efficient and sustainable attributes as competitive differentiators. One of the big conversations across the roofing industries is the push for more energy efficiency. To learn more about this from a variety of perspectives around the Industry, we reached out to our group ...
The Right Machinery With the Right Partner
In this RoofersCoffeeShop Lunch & Learn, Heidi J. Ellsworth is joined by MetalForming’s President and CEO, Stephen Gosk, to give a clear look at what to prioritize when choosing an equipment partner. Learn how MetalForming’s “One Partner. Trusted Expert.” strategy, shaped by real customer feedback, connects shops with cutting-edge solutions ...
Anthony Ortega and Gonzalo Tellez - Forming the Future of Metal
In this episode of MetalCast™, Heidi J. Ellsworth sits down with the team from Viotell Metal Concepts, CEO and Founder Gonzalo Tellez and COO, Anthony Ortega to talk about custom profiles, bold designs and the craftsmanship behind high-end metalwork. Based in Utah’s Salt Lake Valley, Viotell has carved out a ...
Entering a new age of residential roofing materials
By Miguel Jacinto, Renoworks. This guide breaks down all you need to know about modern roofing materials and when to use them. The modern homeowner is more educated than ever before; with internet access at the tip of their finger, they can learn just about anything they need with ...
METALCON 2025 Top Products Awards
Award applications are due August 8, 2025. Eligibility The product must have been introduced to the market after January 1, 2024 The product manufacturer must be a exhibiting at METALCON 2025 Rules Exhibitors are only allowed to submit one product per company Deadline to submit your product is August 8, 2025 Note: If a category receives only ...
Two and a half years in and still standing strong
By Emma Peterson. Industry expert shares how installing Unified Steel products helped keep his home secure. When it comes to finding a durable and high-performance roofing product, getting actual homeowner feedback compared to only seeing a sales sheer makes all the difference. In fact, customer testimonials can tell you ...
Revolutionizing contractor sales with A.I. tools
By Jesse Sanchez. Machine learning meets metal roofing in this powerful sales and marketing combo. In today’s hyper-competitive home improvement market, finding new customers and closing more deals takes more than just skill on the jobsite; it takes strategy, speed and smart technology. That’s exactly what Spectrum Inc. delivers with ...
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