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Building energy efficiency and a competitive edge

Robert Tiffin - Building energy efficiency and a competitive edge
August 1, 2025 at 10:30 a.m.

MCS Influencer Robert Tiffin says to position these energy-efficient and sustainable attributes as competitive differentiators. 

One of the big conversations across the roofing industries is the push for more energy efficiency. To learn more about this from a variety of perspectives around the Industry, we reached out to our group of experts and leader, the MetalCoffeeShop® Influencers, to answer this question: What roles do metal building solutions play in improving energy efficiency, and how can contractors highlight this benefit to clients? Here's what one of our influencers, Robert Tiffin had to say in response:

"Metal building system solutions when designed to meet or exceed respective building codes can enhance energy efficiency through advanced insulation systems, choosing reflective or light coloured roofing materials, and construction attentive to air infiltration that minimizes thermal transfer. 

These methodologies can reduce heating and cooling demands. 

Additionally, metal building systems with their compatibility with renewable energy technologies and sustainable design practices supports long-term operational savings and environmental performance. 

Contractors and erectors can elevate their value stack by positioning these energy-efficient and sustainable attributes as competitive differentiators in sales conversations, proposals and marketing collateral! "

About Robert Tiffin

Robert is a fervent advocate for collaboration and innovation within industry associations. As the President of the Metal Building Contractors and Erectors Association (MBCEA) and the Chair of the Metal Building Manufacturers Association (MBMA) Architects Committee, he leverages his insights and extensive network to connect peers and promote best practices. Robert's efforts have resulted in significant advancements in industry standards and a broader acceptance of metal building systems as versatile, sustainable and aesthetically pleasing solutions.

Robert Tiffin is the president of the Metal Building Contractors and Erectors Association. Read his full bio here.



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