Elevate™

RoofersCoffeeShop® Welcomes Elevate

November 10, 2022 at 6:00 p.m.

Meet Elevate, formerly Firestone roofing systems. RoofersCoffeeShop®, the award-winning place where the industry meets for technology, information and everyday business, is pleased to welcome Elevate™ into its community for contractors. For over 40 years, Firestone roofing, wall and lining systems has been expanding their portfolio of building products. ...

Firestone Building Products Unveils New Brand Identity as Part of Holcim

June 25, 2022 at 12:00 p.m.

Firestone, a premier provider of industry-leading roofing, wall and lining systems, is becoming Elevate™. Today, Firestone Building Products is proud to announce that it is adopting the Holcim name and brand identity, becoming the Holcim Building Envelope division of its Solutions & Products Business Unit. Firestone's iconic brand, a recognized industry ...