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Elevate™
Game-changing innovations
By Emma Peterson. Dive into the many ways these innovative, ground-breaking products are delivering durability, speed and safety for contractors in the field. You will not want to miss our upcoming August 27, 2025 ReadListenWatch (RLW)® featuring Frank Palmer and Emma Nealy from Elevate! Frank boasts over three decades of ...
Next-Level Roofing Starts with Elevate
In this RLW, Frank Palmer and Emma Nealy from Elevate break down the latest product launches built with the field in mind. With industry strong innovation, Elevate delivers with the new MAX PVC membrane delivers industry-leading toughness against punctures and tears, the revolutionary TWIN JET Y adhesive that boosts efficiency ...
Elevate recognizes four projects with 2025 Excellence Awards
The 2026 Elevate Excellence Awards program is now accepting nominations! Elevate™, a premier brand of commercial roofing systems and part of the Amrize family of brands, proudly celebrates the winners of its 2025 Elevate Excellence Awards program. This annual program honors exceptional commercial roofing projects that exemplify quality, innovation, sustainability and ...
Students in the spotlight: SkillsUSA success
By Lauren White. Roofing made its mark at the 2025 SkillsUSA, inspiring the next generation of tradespeople and showing thousands of students why the future looks brighter from the rooftop. The 2025 SkillsUSA National Leadership & Skills Conference (NLSC) was a celebration of hands-on talent, industry partnerships and student potential. ...
Partnering with a roofing distributor
By Emma Peterson. Learn how working with Commercial Distribution Specialists can help your bottom line. Building a close relationship with your roofing product distributor not only can help your business’s operations, but it can also boost your profitability. One example of an incredible distributor for contractors to partner with is ...
Spring into action: The importance of seasonal roof inspections
By Emma Peterson. Learn about the crucial role seasonal roof inspections play in extending the lifespan of a roof. Spring is the perfect time to throw open your windows and welcome the warmer weather by cleaning out the dust and grime that has accumulated over the long winter. But spring ...
SkillsUSA 2025 is heating up!
By Emma Peterson. How the industry has come together to support the next generation of professionals. The 2025 SkillsUSA competition is coming to a close at the end of June with the SkillsUSAChampionships! This is the premier showcase of the United States’ most highly skilled career and technical education students. ...
Holcim shareholders approve all proposals at 2025 Annual General Meeting
Holcim shareholders also approved the proposed 11% increase in dividend to CHF 3.10 per registered share of Holcim Ltd, which will be paid out of capital contribution reserves and is not subject to Swiss withholding tax. Holcim shareholders approved all of the Board of Directors’ proposals at the Annual General ...
Holcim appoints Amrize designated executive officers
Holcim appoints leaders who have played instrumental roles in the company's success, as well as new leaders from top U.S. companies with strong North American market expertise. Holcim takes the next step towards the planned spin-off of its North American Business, Amrize, with the appointment of the future company’s designated executive ...
Shape the future of cool roofing
By Dani Sheehan. Meet the candidates for the CRRC Board elections and cast your vote! The Cool Roof Rating Council (CRRC) Board elections are underway! With ballots being distributed to active CRRC members via email on April 7, 2025, online voting is open from now until June 6. Members who do not ...
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