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Roofing Roadtrips With Heidi - The Future Is Bright
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Elevate™
Meet The New Brand of the Future, Elevate
By Cass Jacoby. In this RCS podcast, Holcim’s Michelle Lane talks about Holcim’s acquisition of Firestone Building Products, its rebrand to Holcim Building Envelope and how they are developing Firestone roofing, wall and lining systems into the future-focused Elevate. In Season 4, Episode 69 of the Roofing Road Trips Podcast, ...
How to Take the Edge off from Take-off to Cost-estimation
By Cass Jacoby. The EDGE® is the roofing software solution that is making it easy to stay at the cutting edge and ahead of your competition. When it comes to software for contractors, you need something designed by experienced roofing professionals for roofing professionals. What you need is software that ...
Michelle Lane - Firestone Roofing, Wall And Lining Systems Are Now Elevate - PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of a live interview with Michelle Lane of Holcim Building Envelope. You can read the interview below or listen to the podcast. Speaker 1: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long-term professional within the ...
Most-read Stories of 2022
By Evelyn Witterholt. Here are the top 10 stories our readers could not get enough of this past year! 2022 was quite the year for the Coffee Shops, and our fantastic articles from our newsroom are an excellent reflection of this fact. When looking back at the past year at ...
Firestone Roofing, Wall And Lining Systems Are Now Elevate
By Cass Jacoby. In a new podcast, Holcim’s Michelle Lane talks about how the name change is more than a change in branding, it is a promise. In Season 4, Episode 69 of the Roofing Road Trips Podcast, Heidi J. Ellsworth meets in person with Michelle Lane, vice president of ...
Holcim Building Envelope Named One of Newsweek’s “America's Greatest Workplaces for Diversity 2023”
Independent study recognizes company’s female leadership and commitment to cultivating an inclusive workplace. Today, Holcim Building Envelope was named one of Newsweek’s “America’s Greatest Workplaces for Diversity 2023.” This distinction caps an eventful year that saw the company grow and restructure, all the while maintaining its commitment to powering progress for ...
Holcim Building Envelope’s Prescott Facility Achieves Wildlife Conservation Area Certification
10-acre plot embodies company’s commitment to the local environment and community. Holcim Building Envelope is pleased to announce that in October, the 10-acre habitat area it established in 2013 at its Prescott, Arkansas manufacturing plant has once again been certified by the Wildlife Habitat Council (WHC) as an official Wildlife Conservation ...
RoofersCoffeeShop® Welcomes Elevate
Meet Elevate, formerly Firestone roofing systems. RoofersCoffeeShop®, the award-winning place where the industry meets for technology, information and everyday business, is pleased to welcome Elevate™ into its community for contractors. For over 40 years, Firestone roofing, wall and lining systems has been expanding their portfolio of building products. ...
Firestone Building Products Unveils New Brand Identity as Part of Holcim
Firestone, a premier provider of industry-leading roofing, wall and lining systems, is becoming Elevate™. Today, Firestone Building Products is proud to announce that it is adopting the Holcim name and brand identity, becoming the Holcim Building Envelope division of its Solutions & Products Business Unit. Firestone's iconic brand, a recognized industry ...
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