The 2027 Marketing Playbook: The New Rules of Marketing
In this MetalTalk™ episode, Megan Ellsworth sits down with Michelle Miller, President of Creativate, to discuss how marketing is no longer business as usual, and contractors must rethink how they connect with customers, build trust and remain visible in 2027. This webinar will examine how intentional marketing can help contractors focus their resources, improve execution and produce measurable business results. The discussion will explain SEO, AEO and GEO while exploring the growing value of authentic human experiences, foundational marketing practices and coordinated online and offline strategies. Attendees will leave with practical guidance for evaluating current efforts, selecting priorities and developing a focused marketing plan for the year ahead.
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