Leaders of the Spray Foam Roofing Industry

Over the past 25 years, General Coatings has developed
a reputation as a company that provides exceptional products for industrial, commercial and residential use.

Our products are manufactured with an emphasis on quality, ensuring they will perform over the years no matter what the environmental challenges.

Each product has been tested and certified by the authorities in the industry, to provide you with the assurance that they will meet your specific 
project needs.

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Spray Foam Roofing for New Construction

Discover how spray foam transforms new construction with General Coatings Manufacturing Corp.! 

For over 25 years, we’ve specialized in premium spray polyurethane foam (SPF) solutions for roofing and tank insulation, offering modern roofing systems that provide unparalleled protection and efficiency.

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LIVE From IIBEC 2025 with General Coatings!

Spray Foam Roof Details: Residential Flat Roof Recover

eBooks

Top Ten Coffee Conversations from Season Two

The Coffee Conversations podcast from RoofersCoffeeShop® invites you to pour a cup of coffee and sit with experts for conversations about what is top of mind for roofing contractors and the overall roofing industry right now. Held every other Thursday morning (6 a.m. PT), the team at RCS video chats ...
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Learn How Spray Foam Cures Aging Roof Problems for Cancer Research Facility

Complex Cool Roof Coating System in California a Success Thanks to General Coatings. A leader in cancer-focused genetic testing services, NeoGenomics, had strict requirements that the roof retrofit meet the highest safety standards and not disrupt its sensitive laboratory environment. Find out the right choice for this complex roof. ...
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Latest Contests and Games

Win a Full Pass to Western Roofing Expo 2025!

Win a Full Pass to Western Roofing Expo 2025! RoofersCoffeeShop is giving away 5 FULL registrations for Western Roofing Expo 2025! Known as THE premier regional roofing and waterproofing event in the United States, the Western Roofing Expo features a two-day trade show. Winners receive one Full Pass for entry to the ...
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Latest Spanish Content

The Coffee Shops™ Announce 2025 Influencers

Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...
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Latest Podcasts

Will Lorenz - Doing Work: A Check-in on Roofing Labor

In this Roofing Road Trips® episode, Heidi J. Ellsworth is joined by Will Lorenz from General Coatings to talk about the power of a unified voice in shaping labor and immigration policy. With the NRCA's support of the Dignity Act, the roofing industry is making a strong case to ensure ...
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Will Lorenz - Doing Work: A Check-in on Roofing Labor

In this Roofing Road Trips® episode, Heidi J. Ellsworth is joined by Will Lorenz from General Coatings to talk about the power of a unified voice in shaping labor and immigration policy. With the NRCA's support of the Dignity Act, the roofing industry is making a strong case to ensure ...
Listen to the Podcast

Finding Opportunity in Uncertainty

In this CoatingsTalk®, Megan Ellsworth is joined by Will Lorenz from General Coatings and Todd Farr from EVERROOF to discuss how contractors can offer flexible, practical solutions to help their customers navigate uncertain times. From aging roofs to tightening budgets, economic unpredictability is pushing many building owners to delay big ...
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Latest Webinars

Coffee Conversations LIVE From WRE 2025!

You won't want to miss this special Coffee Conversations, sponsored by General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 29, 2025, at 2 p.m. P.T., as we meet with industry leaders and experts from the Western region ...
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Roofing's Take on Tariffs

Join us for this important Coffee Conversations where experts, including Trent Cotney from Adams & Reese and Will Lorenz from General Coatings, will break down the policies, prices and pressures shaping the roofing world in light of the new administration's tariff policies. With changes happening every day, the industry is ...
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Contractor Panel at the 2024 RCMA Meeting: Sponsored by General Coatings

The 2024 Roof Coatings Manufacturers Association (RCMA) Fall Meeting was held as the premier event for roof coatings professionals. This gathering brought together industry leaders, innovators, and experts for an engaging and informative experience. Taking place from October 23-25, 2024, at the beautiful Intercontinental St. Paul Riverfront, the event provided valuable ...
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Read Listen Watch - Educational Content

Finding Opportunity in Uncertainty

In this CoatingsTalk®, Megan Ellsworth is joined by Will Lorenz from General Coatings and Todd Farr from EVERROOF to discuss how contractors can offer flexible, practical solutions to help their customers navigate uncertain times. From aging roofs to tightening budgets, economic unpredictability is pushing many building owners to delay big ...
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Latest Classifieds

See how far spray foam can take you with General Coatings.

Start at the top—see how far spray foam can take you. Discover how spray foam transforms new construction with General Coatings Manufacturing Corp.! For over 25 years, we’ve specialized in premium spray polyurethane foam (SPF) solutions for roofing and tank insulation, offering modern roofing systems that provide unparalleled protection and efficiency. Why ...
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Latest Videos

The Weekly Blend - Episode 177

Join us every Friday to learn the latest news in the roofing, metal and coatings industry. The 177th episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series. Heidi and Karen discuss our ...
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The Weekly Blend - Episode 175

Join us every Friday to learn the latest news in the roofing, metal and coatings industry. The 175th episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and Multimedia Manager Megan Ellsworth for the latest episode of this Coffee Shop original web series. This week, Heidi and ...
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The Weekly Blend - Episode 158

Join us every Friday to learn the latest news in the roofing, metal and coatings industry. The 158th episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi and Karen ...
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