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General Coatings Manufacturing Corp.
The rise of resilient roofing
By Dani Sheehan. In a changing market where weather risk, insurance limitations and operational costs are all increasing, durable solutions are more important than ever. Today’s building owners are facing tougher decisions and tougher climates. Between rising insurance limitations, tightening budgets and increasingly extreme weather, the question they’re asking about ...
A federal issue that demands unity
By Dani Sheehan. The roofing industry cannot thrive without both a secure and sustainable workforce. Labor continues to be one of the roofing industry’s biggest challenges, and this year’s conversation is more important than ever. In a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Will ...
How economic incentives support roofing industry growth
By Dani Sheehan. With new incentives and fewer barriers, now is the time to invest in efficiency and innovation. Roofing contractors continue to navigate an uncertain economic landscape with labor challenges and rising material costs, but recent legislative efforts are creating new incentives to invest in growth and innovation. We ...
Keeping everyone on the same page
CCS Influencer Will Lorenz says weekly meetings, are very important in combination with active communication. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Dani Sheehan: Hi, I'm Dani Sheehan ...
Showing up for advocacy matters
By Dani Sheehan. Roofing Day in D.C. 2025 offered a glimpse of what real progress can look like: passionate professionals sharing real-world insights to help shape better policy. Each spring, roofing professionals from across the country head to Washington, D.C., to advocate for the issues that matter most to their ...
Beating the heat
By Dani Sheehan. Help your crew stay safe in extreme temperatures this summer. As summer temperatures rise, contractors face heightened risk of exposure, but with the right strategies, crews can continue working efficiently, safely and confidently no matter what the weather brings. Here’s what the experts from General Coatings Manufacturing ...
Bringing innovative restoration solutions to Florida’s flat roofs
By Dani Sheehan. Fluid-applied systems offer a smart path forward to extend the life of a roof without a costly tear off. With record-breaking attendance at the 2025 Florida Roofing and Sheet Metal Contractors Association (FRSA) Annual Convention and Roofing Expo, roofing professionals gathered to explore the latest solutions for ...
Grill Season Giveaway: A salute to hardworking crews
By Dani Sheehan. This Labor Day season, General Coatings is giving back with a Grill Season Giveaway — no photo needed, just your info and your love for a good cookout. Roofing is tough work. While everyone else is lounging by the pool or road tripping across the country for ...
Building resilience amid uncertainty
By Dani Sheehan. From customer communication to sustainable roofing systems, prepare your business to adapt and grow. Despite recent economic uncertainty and industry turbulence, Will Lorenz, president of General Coatings Manufacturing Corp, believes Americans – and roofing contractors in particular – are resilient. In a recent CoatingsCast™, Heidi J. Ellsworth ...
Cool city, cool people and cool surfaces
By Lauren White. There’s no voodoo involved when talking about cool surfaces at the CRRC Annual Meeting. Between ghost tours, vampire apothecaries and beignets, the Big Easy hosted the Cool Roof Rating Council (CRRC) annual meeting. From June 10-12, 2025, members of the CRRC, committee members, sponsors and ...
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