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Geocel
The ultimate resource for metal roofing
By Dani Sheehan. No matter your level of experience, MetalVue provides the education, training and product access you need to succeed in metal roofing. The Sherwin-Williams MetalVue Program is designed to help manufacturers, distributors and contractors sell more residential and commercial metal roofs while working smarter, not harder. By providing expert resources, ...
Day 3: Must-see sessions and events at IRE 2025
By Anna Lockhart. Don’t miss out on these exciting sessions taking place on Friday at IRE 2025! International Roofing Expo (IRE) 2025 is just around the corner and participants are making plans for attending interesting sessions and events! Have you taken a look at what exciting conversations and workshops you will ...
Negotiating seasonality in the industry
CCS Influencer Joe Sorrentino says seasonal revenue analysis is essential for all size business owners who want to anticipate income fluctuations and align their financial expectations with the industry’s seasonal nature. Negotiating “seasonality” is essential for any size roofing/coating company seeking to maintain consistent operations and maximize profitability throughout the year. ...
12 gifts to present to a roofer in your life!
By Emma Peterson. It’s easy to get wrapped up in holiday preparations and find yourself at a loss of what to gift someone, which is why we’ve created this contractor gift guide! The holidays are a hectic time, from trying to get together with family to wrapping up another year ...
12 regalos para presentar a un techador en tu vida!
Por Emma Peterson. Es fácil dejarse llevar por los preparativos navideños y no saber qué regalar a alguien, ¡por eso hemos creado esta guía de regalos para contratistas! Las vacaciones son un momento agitado, desde intentar reunirse con la familia hasta cerrar otro año de trabajo, hay muchas partes móviles ...
Half a century of durability and reliability
By Emma Peterson. While at IRE 2024 we caught up with Geocel and took a moment to appreciate five decades worth of achievements. RoofersCoffeeShop® crew member Megan Ellsworth spoke to Jeff Hung of Geocel while at the 2024 International Roofing Expo (IRE). Jeff is Geocel’s national sales manager and has ...
A sealant ready for any condition
By Dani Sheehan. Simply pour this sealant in place and it cures to form a durable, weather resistant seal for pitch pans and roof repair applications. For tackling roof repairs, you need a reliable solution as versatile as a Swiss Army knife. No one wants to carry around specific products ...
A palette of possibilities with this bonding sealant
By Dani Sheehan. Geocel’s bonding sealant is ideal for adhering cement roofing tiles and provides a solution that will ensure structural integrity and a watertight finish every time. The secret to a durable, long-lasting roof lies not just in the materials you use, but in the quality of the sealant ...
The multifaceted power of MetalVue
By Emma Peterson. Learn how this program, designed for metal roofing professionals, is transforming the industry through integration. Sherwin-Williams is well known for their 5,800 paint stores across the United States, but that’s actually just one of three of their divisions. They also operate consumer brands such as Valspar paint, ...
Explore the coating products of the future
By Emma Peterson. The industry is moving forward in adaptability, functionality and efficiency. Learn how Geocel & Kool Seal are playing a part in making those changes happen! Last fall, the CoffeeShops crew got the opportunity to attend the Roofing Contractors Association of Texas (RCAT)’s Texas Roofing Conference! The conference, ...
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