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Geocel
The influence of regulations in the coating sector’s growth
CCS Influencer Joe Sorrentino says that manufacturers are constantly testing and developing new technologies to balance global and national regulatory thresholds. The biggest challenge the coatings industry faces is the size and growth projections for its’ use around the world! Over $150 billion and growing with Asia leading the pace internationally. ...
The harsh realities of complex insurance policies
CCS Influencer Joe Sorrentino says that staying in contact with the local roofing association and their government affairs committee is a great way to stay informed locally Navigating the complex insurance policies and state/local building codes and regulations is a challenge for many roofing contractors providing services in the high wind/rain ...
Becoming a value added solution strategist
CCS Influencer Joe Sorrentino says that it takes a team effort to develop a successful strategy and create trust. In order to be a “value added” solution specialist (aka roofing/restoration contractor) you must be aware of the perceived immediate need (roof leaks/repairs/replacement) of the building owner versus true root cause of ...
The do’s and don'ts of AI
CCS Influencer Joe Sorrentino says that technology is reshaping how roofing businesses operate, from roof measurements and inspections to estimating costs and customer service. Trust BUT verify! Artificial Intelligence (AI) should be based on authentic intelligence. Do not over commit and under achieve! And do not think that AI going away! Many ...
Ditch the clutter: Seal every job with just one cartridge!
By Dani Sheehan. Cut down on wasted materials, reduce clutter in your truck and work more efficiently with the right repair solutions. You know the struggle: different surfaces mean different sealants, and that means hauling around multiple cartridges for every job. But what if one tube could handle it all? With Geocel, ...
Seal your reputation with the best products
By Dani Sheehan. Whether you’re sealing a skylight, managing a through-roof penetration or installing solar panels, Geocel’s construction sealant offers the durability, flexibility and reliability to meet your needs. When it comes to sealing any construction project, you need a reliable, versatile and high-performing sealant you can trust. Geocel’s products tick all ...
Día 3: Sesiones y eventos esenciales en IRE 2025
Por Anna Lockhart, traducido por Jessica Bravo. ¡No te pierdas estas sesiones que tendrán lugar el viernes en IRE 2025! International Roofing Expo (IRE) 2025 está a la vuelta de la esquina y los participantes están haciendo planes para asistir a sesiones y eventos interesantes. ¿Ya has echado un ...
The ultimate resource for metal roofing
By Dani Sheehan. No matter your level of experience, MetalVue provides the education, training and product access you need to succeed in metal roofing. The Sherwin-Williams MetalVue Program is designed to help manufacturers, distributors and contractors sell more residential and commercial metal roofs while working smarter, not harder. By providing expert resources, ...
Day 3: Must-see sessions and events at IRE 2025
By Anna Lockhart. Don’t miss out on these exciting sessions taking place on Friday at IRE 2025! International Roofing Expo (IRE) 2025 is just around the corner and participants are making plans for attending interesting sessions and events! Have you taken a look at what exciting conversations and workshops you will ...
Negotiating seasonality in the industry
CCS Influencer Joe Sorrentino says seasonal revenue analysis is essential for all size business owners who want to anticipate income fluctuations and align their financial expectations with the industry’s seasonal nature. Negotiating “seasonality” is essential for any size roofing/coating company seeking to maintain consistent operations and maximize profitability throughout the year. ...
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