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Heidi J. Ellsworth, President
NRCA continues to advance roofing through workforce, advocacy and safety initiatives
By Heidi J. Ellsworth. Understanding key updates and insights on the initiatives shaping the future of roofing as I prepare to join the NRCA board in June 2026. One of the most important resources we have in the roofing industry are our associations. They bring contractors, manufacturers, distributors and service providers ...
Protecting lives from the top down: Why roofing matters in healthcare facilities
By Heidi J. Ellsworth. In healthcare, roofing is not just about the physical buildings; it is about patient safety and uninterrupted care. Healthcare facilities are among the most demanding environments in construction. Hospitals, surgical centers and specialized care facilities operate around the clock with no tolerance for failure. While attention ...
Thomas Roofing and Supply builds a legacy through family, quality and community
By Heidi J. Ellsworth. At RoofersCoffeeShop®, we love highlighting roofing professionals who are helping strengthen their communities. Thomas Roofing and Supply is a great example of that. Across the roofing industry, family businesses continue to define what it means to serve communities with integrity and commitment. This month, RoofersCoffeeShop® is celebrating a ...
Local sheet metal shops on the rise: How demand for metal construction is reshaping fabrication
By Heidi J. Ellsworth. Regional fabricators are expanding as metal construction drives new opportunities. Across North America and beyond, local and regional sheet metal shops are seeing renewed growth as demand for metal construction continues to accelerate. From roofing and siding to architectural metal and building envelope systems, the increasing ...
Why roofing contractors must understand lightning protection
By Heidi J. Ellsworth. Protecting people, property and performance through proper coordination, education and certified expertise. Lightning protection is one of the most overlooked, yet critical components of the building envelope and roofing contractors are right in the middle of it. Every roof system, whether residential or commercial, plays a direct ...
Automation, craftsmanship and culture define the future of metal building manufacturing
By Heidi J. Ellsworth. Inside a visit to Schulte Building Systems with Sherwin-Williams showcasing innovation, people and performance. My recent visit to Schulte Building Systems alongside Sherwin-Williams offered a firsthand look at what happens when advanced manufacturing meets deep-rooted craftsmanship and an exceptional company culture. It was more than a plant tour; ...
Roofing Alliance student voices from the 2026 competition highlight what the next generation wants from the roofing industry
By Heidi J. Ellsworth, The Coffee Shops. From culture to career growth, students share what matters most as they prepare to enter the roofing workforce. At the International Roofing Expo (IRE), the Roofing Alliance Student Competition showcased more than the technical skills of construction management students. It provided a powerful ...
Steel coil service centers power the growth of metal buildings and fabrication
By Heidi J. Ellsworth. How service centers are driving speed, customization and regional growth across metal construction. The metal building industry is experiencing unprecedented growth, fueled by demand for durability, sustainability and design flexibility. At the center of this momentum is a critical but often underrecognized segment of the supply ...
Heidi J. Ellsworth joins roofing industry leaders in an LBM Journal feature
By Emma Peterson. Ronn Levine’s article dives into the challenges and opportunities in the roofing industry presented by labor, economic and technology trends. Recently, award-winning writer and editor Ronn Levine wrote an article for LBM Journal diving into the roles technology, relationships and training play in the roofing industry. The ...
Snow retention training highlights safety, liability and long-term roof performance
By Heidi J. Ellsworth. This educational session in Salt Lake City focuses on protecting people, property and roofing professionals in high snow regions. RoofersCoffeeShop® and MetalCoffeeShop® recently attended a powerful and eye-opening snow retention training hosted by TRA Snow and Sun at the AGC of Utah Training Center in Salt Lake ...
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