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Heidi J. Ellsworth, President
Momentum builds as Roof Coatings Manufacturer Association (RCMA) advances innovation and leadership
By Heidi J. Ellsworth. Join RCMA this October in Atlanta for the 2026 Fall Meeting. At The Coffee Shops™, we are committed to sharing timely industry information while supporting the associations that move roofing forward. Organizations like the Roof Coatings Manufacturers Association (RCMA) play a vital role in advancing education, advocacy and ...
Eagleview Horizon™ takes center stage above New York City
By Heidi J. Ellsworth. From above the rooftops of New York’s Financial District, Eagleview Horizon ™ introduces a new era of geospatial intelligence. From 60 floors above Manhattan, with sweeping views of rooftops stretching toward the skyline’s endless horizon, Eagleview introduced a product designed to change how the ...
QXO accelerates industry transformation with TopBuild acquisition
By Heidi J. Ellsworth. Strategic growth, scale and cross-trade integration signal a new era for building products distribution. The pace of change across the building products industry continues to accelerate, and the latest announcement from QXO is one that should have every contractor, manufacturer and distributor paying close attention. In ...
Roofing Alliance Student Competition team from Auburn University earns first place at International Roofing Expo
By Heidi J. Ellsworth. From digital models to real-world execution, Auburn University students demonstrate leadership, innovation and excellence in roofing. The Roofing Alliance 2026 Student Competition brought together top construction management programs from across the country, challenging students to apply classroom knowledge to real-world roofing scenarios. Rising to the top, Auburn University ...
Build smarter, breathe easier
By Heidi J. Ellsworth. Why balanced attic ventilation matters more than ever. When homeowners plan a new build or roof replacement, attic ventilation rarely tops the priority list. While sometimes called out on architectural drawings, final attic ventilation decisions are often a low-engagement activities. Shingles, color choices and ...
Why homeowners should ask where their roofing materials come from
By Heidi J. Ellsworth. Knowing the source of your roofing materials can make all the difference in project quality. When planning a roof replacement, most homeowners focus on choosing the right contractor, selecting shingles and managing budget. Those are all important decisions. But there is another question that often ...
Presentando a nuestro socio global, IFD
Por Emma Peterson, traducido por Alberto Torres. IFD y The Coffee Shops™ esperan expandir y fortalecer juntos a la comunidad global de la industria del roofing. Recientemente, The Coffee Shops™ anunció nuestra asociación con la International Federation of the Roofing Trade (IFD). Para quienes no están familiarizados, IFD es una ...
Introducing our global partner, IFD
By Emma Peterson. IFD and The Coffee Shops™ are looking forward to expanding and strengthening the global roofing community together. Recently, The Coffee Shops™ announced our partnership with the International Federation of the Roofing Trade (IFD). For those who are unfamiliar, IFD is a global organization that acts as a ...
BITEC at 40: Celebrating a legacy of innovation, culture and contractor commitment
By Heidi J. Ellsworth. Honoring 40 years of innovation, culture and contractor commitment. There are moments in this industry that feel personal. Milestones that are not just about years in business, but about relationships, resilience and the kind of leadership that shapes roofing for generations. Celebrating 40 years of BITEC® ...
The rise of self-storage and metal buildings: A perfect partnership for growth
By Heidi J. Ellsworth. Explore the trends, benefits and future of metal construction in the self-storage sector. The self-storage industry continues to be one of the most resilient and steadily growing sectors in commercial construction. Driven by lifestyle changes, population mobility and evolving business needs, self-storage has become a critical part of ...
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