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Jenny Yu, Writer & Reporter
Refined ruggedness, cool elegance
By Jenny Yu. Western States Metal Roofing showcases popular architectural finishes with Corten and Charcoal Gray. As a leading manufacturer of metal roofing materials, Western States Metal Roofing (WSMR) centers its product design and engineering to meet and anticipate consumer trends. Two standout finishes that the company highlighted in a ...
Three generations of roofing success
By Jenny Yu. Aetna Roofing Corporation continues to grow in the Northeast while preparing the next generation of leadership. Nearly 60 years after its founding, Aetna Roofing Corporation continues to build on its family legacy while preparing for the future under third-generation leadership. In a recent episode of Roofing ...
New workforce initiative aims to strengthen roofing's talent pipeline
By Jenny Yu. Owens Corning and Futures Inc. team up to create the Roofing Career Network: the first standardized workforce development system for roofing nationwide. The roofing industry continues to grapple with a persistent workforce shortage, prompting manufacturers, contractors and industry partners to rethink how they attract and develop talent. ...
Winning and learning: How a culture of continuous education can address workforce challenges
By Jenny Yu. The Malco Group highlights training and mentorship as essential to addressing the industry's labor shortage. Nobody in the industry gets to where they are alone, and with an ongoing labor shortage, participating in hands-on mentorship and training programs are more important than ever. In a recent ...
Build a brand that stays top of mind and top of the Google search list
By Jenny Yu. Roofing professionals share strategies for adapting to changing homeowner behavior and digital marketing trends. With rising lead generation costs, constant Google algorithm updates and increasing competition for homeowner attention, roofing contractors are being forced to rethink how they build long-term growth. In a recent Coffee Conversations® ...
The shift toward roof restoration solutions
By Jenny Yu. Industry experts discuss how increased awareness and tight labor markets are driving a shift toward coating restoration systems. Roof coating restoration is gaining momentum as building owners and specifiers look for cost-effective, less disruptive ways to extend roof life. In a recent episode of CoatingsCast™, industry experts ...
Why surface preparation matters as much as the coating
By Jenny Yu. Sherwin-Williams H&C highlights the value of proper concrete preparation for longer-lasting results. When it comes to outdoor concrete coatings, success starts long before the coating is applied. In a recent episode of From the Ground Up™, host Karol Weyman sat down with Chris A. Loaiza of ...
Refocusing on functionality, aesthetics and customer success
By Jenny Yu. Dataforma’s new sales module provides a cohesive, all-in-one system for commercial contractors to achieve greater efficiency. For the past 23 years, Dataforma has provided software for commercial contractors to help manage their businesses. In a conversation with The Coffee Shops™, Dataforma’s COO Brian Cook discussed how ...
Meet OSHA standards with the right roofing equipment
By Jenny Yu. Proactive debris management strategies help contractors meet compliance requirements while boosting productivity. Roofing contractors are facing increased pressure to meet evolving safety regulations as enforcement from Occupational Safety and Health Administration (OSHA) continues to intensify. According to Equipter, compliance today goes far beyond hard hats and ...
Durable and dependable, this screw works for you
By Jenny Yu. K9 Fasteners’ Doberman™ deck screw is engineered to help contractors work faster while delivering long-term performance. In decking and exterior construction, fastener performance can have a direct impact on productivity, project quality and long-term performance. K9 Fasteners designed its Doberman™ Premium Deck Screw to address those ...
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