Jenny Yu, Writer & Reporter

By Jenny Yu. Through custom fabrication and close collaboration with architects, Viotell Metal Concepts is redefining the role of metal in modern building design. For Viotell Metal Concepts, metal isn’t just a building material. It’s an art form. The company’s approach bridges functionality and design, transforming roofing into architectural ...

Limited time only: New Tech SSQ3 MultiPro and Schechtl MAX-F Folder bundle

January 17, 2026 at 9:00 a.m.

By Jenny Yu. Enjoy free installation and purchase discounts with MetalForming’s latest equipment bundle offering. MetalForming continues to help roofing fabricators modernize their shops with a new bundled equipment offering designed to boost productivity and expand in-house capabilities. By pairing the New Tech SSQ3™ MultiPro Roof Panel Machine with ...

How mentorship fuels the lifeblood of the industry

January 17, 2026 at 3:00 a.m.

By Jenny Yu. This mentorship pair exemplifies how successful relationships can help shape the future of roofing. Ask any successful professional in the industry and they will likely be able to tell you about a mentor who has guided them along their career path. In today’s labor shortage, education ...

Explore elite rollforming at IRE 2026

January 16, 2026 at 12:00 p.m.

By Jenny Yu. MetalForming will showcase their newest metal roofing innovations as well as their trusted classics. MetalForming LLC (MF) is preparing to showcase its latest advancements in sheet metal fabrication equipment at the International Roofing Expo (IRE) 2026, reinforcing its role as a trusted partner for roofing and metal ...

New roofs for the holidays

January 16, 2026 at 6:00 a.m.

By Jenny Yu. Enjoy these heartwarming stories of roofing companies giving back to veterans in their communities. It’s truly been a season of giving in the roofing world over the last few months. From Michigan and Montana to Massachusetts and New York, these four roofing companies selflessly spent ...

Equipment rentals expand access to roofing innovation

January 11, 2026 at 6:00 p.m.

By Jenny Yu. Learn how rental partnerships make specialized roofing equipment more accessible to contractors. The equipment rental market is reshaping how roofing contractors approach productivity, safety and operations investments. In a recent episode of Roofing Road Trips®, Karen Edwards spoke with Sam Beiler of Equipter and Phil Frid ...

Restoration trends in the roofing industry

January 11, 2026 at 9:00 a.m.

By Jenny Yu. Learn how this legacy company meets market demands with its innovative restoration products. In this episode of CoatingsCast™, Megan Ellsworth spoke with John McDermott, vice president of sales for KARNAK Corporation, to explore the latest trends that are reshaping the roofing industry and how contractors can ...

Changing the conversation around roofing insurance

January 10, 2026 at 6:00 p.m.

By Jenny Yu. Integrity Insurance leaders explain how advocacy and service are reshaping contractor coverage. At Western Roofing Expo 2025, conversations extended beyond products and systems to address a topic that impacts every roofing contractor: insurance. During a live interview on the show floor, Megan Ellsworth sat down with ...

Shining a light on outstanding products and partnerships

January 10, 2026 at 6:00 a.m.

By Jenny Yu. Alliance Outdoor Lighting showcased their latest products and their team-focused culture at the 2025 Equip Expo. Alliance Outdoor Lighting drew steady attention at the 2025 Equip Expo in Louisville, Kentucky, as contractors stopped by to learn more about the company’s growing lineup of low voltage lighting solutions. ...

Preview the 57th Annual MBCEA Conference and Spring Meeting

January 10, 2026 at 3:00 a.m.

By Jenny Yu. The conference includes presentations on project management software, AI and accreditation. In a recent episode of MetalCast™, Karen Edwards spoke with the incoming and outgoing presidents of the Metal Building Contractors & Erectors Association (MBCEA), David Leinbach (incoming president) and Robert Tiffin (outgoing president, chairman of ...