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Jenny Yu, Writer & Reporter
Referral programs that make your brand stick
By Jenny Yu. A trusted partner can help roofers build sustainable referral programs for long-term momentum without added workload. Referral programs continue to gain traction in the roofing industry as contractors look for reliable ways to drive qualified leads and strengthen customer loyalty. In this episode of Roofing Road ...
Same old drill, brand new tool
By Jenny Yu. Malco’s drill attachment, the TurboShear® Rotary Panel Cutter, makes jobs more ergonomic and efficient. In this Roofing Road Trips® episode, Austin Cash, senior new product development engineer for Malco Tools, spoke with Karen Edwards about one of the company’s newest innovations: the TurboShear® Rotary Panel Cutter. ...
Giving back to build the next generation of roofers
By Jenny Yu. Volunteering, outreach and association involvement help strengthen company culture and expand the roofing talent pipeline. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Mindy Dahlquist, business development manager at TRA Snow and Sun, about the company’s involvement in the Let’s Build Construction ...
Leading with responsiveness and hands-on customer service
By Jenny Yu. From direct-to-builder service to jobsite visits, AJ Manufacturing puts customer needs at the center of every decision. At A.J. Manufacturing Inc., customer service is more than a department. It has been a core part of the company’s identity for its over five decades as a leader in ...
Safeguarding roofs from liability
By Jenny Yu. Contractors in snow-prone regions can reduce risk by educating customers and documenting snow retention decisions in every roofing contract. When winter weather hits, snow and ice can create dangerous conditions not only on the ground, but on the roof as well. For contractors, overlooking snow retention ...
Technology alone isn’t enough
By Jenny Yu. To stay competitive, scale your business and provide the best service possible, contractors should look to invest in a strategic, integrated CRM ecosystem. Whether they're using Excel spreadsheets, managing finances through QuickBooks or ordering materials through online portals, most roofing contractors today use technology as a ...
MCA 2026 Winter Meeting main events
By Jenny Yu. Educational sessions will focus on the economy, Artificial Intelligence and resilience in the industry. The Metal Construction Alliance (MCA) will host its 2026 Winter Meeting at the Hyatt Regency Hill County Resort and Spa in San Antonio, Texas, from January 13-15, 2026. The event will be ...
Don’t let the roof’s edge be the weakest link
By Jenny Yu. From wind uplift to water intrusion, choosing the right edge metal is critical for roof performance and structural integrity. Edge metal may only account for a small portion of a roof’s total surface area, but its role in protecting the structure from wind uplift and water ...
Selling the roofing lifestyle to the next generation
By Jenny Yu. To attract young people to the industry, companies need to meet them where they’re at and know what they want. Attracting the right workers for your crew is one of the most pressing issues in today’s labor landscape. In a recent episode of MetalCast™, Karen ...
Why solar still matters in a changing energy landscape
By Jenny Yu. Despite policy shifts and slowing incentives, long-term solar opportunities continue to grow for roofing professionals. In this Roofing Road Trips® episode, Mark Gies, director of strategy and market development at S-5!, joined Heidi J. Ellsworth to discuss the changing landscape of solar as the nation faces ...
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