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Jenny Yu, Writer & Reporter
It shows when you care
By Jenny Yu. Investing in the right equipment can increase your revenue while establishing trust with customers. In today’s labor shortage, it’s important now more than ever to retain quality crew members and a positive reputation among your community. One key way to do so is by investing ...
Simplifying the roof
By Jenny Yu. With hands-on training and innovative technology, AWIP’s IMPpro program advances quality and efficiency in the roofing industry. In an episode of MetalCast™, All Weather Insulated Panels (AWIP) Vice President of Sales Joe Paparella sat down with Heidi J. Ellsworth to discuss the company’s commitment to innovation, installer ...
Funding the future
By Jenny Yu. The Roofing Alliance lays a strong foundation for the roofing industry through its scholarship program. The National Roofing Contractors Association (NRCA)’s foundation, the Roofing Alliance, continues to strengthen the future of the roofing industry through its Melvin Kruger Scholarship Program. The scholarship provides education funding to ...
P23 Retreat: Consuelo para padres en duelo
Por Jenny Yu, traducido por Jessica Bravo. El propietario de una empresa de techado crea un espacio para que los padres puedan sobrellevar su dolor con la organización sin fines de lucro P23 Retreat. En 2006, Cindy y Scott Shufflebarger vivieron una tragedia que ningún padre debería experimentar. Su ...
Roofing as a “dream facilitator”: Inspiring the roofers of tomorrow
By Jenny Yu. Learn how the world’s first museum dedicated to roofing is instilling excitement in youth about the roofing industry. When Donavan (Don) Morgan was a kid, he wanted to be a firefighter. He didn’t think he would end up in roofing like his dad, and he never thought ...
Online platform delivers real-time support
By Jenny Yu. Heritage Pool Supply introduces Heritage Pool Plus, its online business-to-business platform with AI-powered tools. At the 2025 International Pool Spa Patio and Deck Expo, Heritage Pool Supply highlighted its growing suite of digital tools designed to streamline the contractor experience. For Raymond Ambis, digital sales specialist ...
Utilizing integrations and AI to improve customer experience
By Jenny Yu. With a focus on collaboration and innovation, Leap continues to grow its platform and impact with technology innovations. At the North East Roofing Contractors Association (NERCA) show in March 2025, Farith Odar, sales manager at Leap, spoke with Karen Edwards at The Coffee Shops™ Sound Stage ...
A commitment to culture and continuous improvement
By Jenny Yu. Meet one of IKO Industries’ plant managers, Burke Nichols, and learn about what he likes most about his role with the company. As plant manager at the IKO Industries’ Hagerstown, Maryland, facility, Burke Nichols oversees the production of TPO and polyiso insulation. It’s a job ...
Understanding Title 24 and Title 31
By Jenny Yu. From stricter reflectivity requirements to smarter energy use, CertainTeed is helping builders meet evolving codes and deliver sustainable solutions to create a more livable world. When it comes to sustainable building and roofing design, few states set the standard like California. But what exactly are ...
Stronger seals for the seasons ahead
By Jenny Yu. Wil-Mar pipe collars are a contractor’s go-to solution to prevent leaks and block moisture when the weather turns. When autumn leaves begin to pile up and moisture in the air rises, even a minor weakness around roof penetrations can signal trouble. That’s where the Wil‑Mar pipe ...
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