Jesse Sanchez, Writer
Finish metal roofs with a cleaner look
By Jesse Sanchez. Geocel Phantom™ Metal Roof Sealant helps contractors combine reliable sealing performance with a finished appearance that blends with metal panels. A metal roof can perform well and still fall short visually if the sealant stands out against the panels. Sherwin-Williams’ Geocel Phantom™ Metal Roof Sealant gives contractors ...
Haciendo de los collars para tubería un estándar
Por Jesse Sanchez, traducido por Jessica Bravo. Por qué los contratistas deberían considerar los collars para tubería de Wil-Mar como una herramienta esencial para proteger las penetraciones vulnerables del techo. Cada penetración en un techo puede convertirse en un punto potencial de falla. Los respiraderos de plomería, tubos de ...
Five-star reviews can help roofing contractors drive revenue
By Jesse Sanchez. A consistent review strategy can strengthen customer trust, improve close rates and turn a roofing company’s reputation into a measurable business asset. Online reviews have become a critical part of the customer decision-making process, and roofing contractors that actively manage their reputations may be better positioned to ...
How to get roofing crews to adopt new software
By Jesse Sanchez. Successful software adoption depends on field-friendly design, effective onboarding and ongoing support. Roofing contractors evaluating new software from Centerpoint Connect often have one practical concern: Will their crews actually use it? A platform may offer detailed reporting, estimating tools and other capabilities, but those features provide little ...
Material innovation and market shifts at World of Concrete
By Jesse Sanchez. Manufacturers assess new applications and evolving market dynamics across the industry. At industry events the size and scale of World of Concrete (WOC), product displays are only part of the story. For many manufacturers, the show serves as a real-time assessment of where the market is heading ...
Precision irrigation builds confidence in water efficiency
By Jesse Sanchez. AvidWater’s Saul Medrano explains how data, automation and system understanding can help growers use water more efficiently. Smart irrigation technology can provide growers with greater insight into field conditions, but its effectiveness depends on the professionals who design, install and support those systems. As the Irrigation Association ...
The WAGES Act could help contractors invest in their workforce
By Jesse Sanchez. Proposed legislation would create a payroll tax credit designed to reduce the cost of registered apprenticeship programs for roofing contractors and other employers. Finding and retaining skilled workers remains a major challenge for roofing contractors, making long-term workforce development an important industry priority for the National Roofing ...
Construyendo un sistema de techado de baja pendiente duradero
Por Jesse Sanchez, traducido por Alberto Torres Entender cómo trabajan en conjunto la plataforma del techo, el aislamiento, las placas de cubierta y el sistema de impermeabilización es clave para lograr un techo con un desempeño duradero. Según MuleHide, el rendimiento de un sistema de techado de baja pendiente depende ...
Why telling your story matters in the age of AI
By Jesse Sanchez. Greg Cummings explains how authentic content, community involvement and third-party validation can help contractors remain visible as artificial intelligence reshapes online search. Artificial intelligence (AI) is changing how homeowners research contractors, validate referrals and make purchasing decisions. In this episode of Roofing Road Trips®, host Heidi J. ...
How roofing contractors can adapt to a tighter market
By Jesse Sanchez. Industry leaders explain why financial discipline, diversification and customer education matter as roofing businesses navigate economic and insurance pressures. During a live Coffee Conversations® discussion at the Florida Roofing and Sheet Metal Association (FRSA), roofing professionals examined the pressures impacting contractor success across the United States. The ...
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