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Jesse Sanchez, Writer
How AI is reshaping roofing outreach
By Jesse Sanchez. Find out how roof-condition imagery and data collection can refine outreach efforts. Roofing contractors have no shortage of marketing tools. They can invest in digital ads, purchase mailing lists and saturate neighborhoods with postcards. With more channels available than ever, contractors now have greater opportunity to ...
Marking 40 years with new innovations
By Jesse Sanchez. At the Western Roofing Expo, BITEC leaders highlight company evolution and a renewed focus on contractor partnerships for 2026 and beyond. BITEC, a trusted name in the roofing industry, is celebrating its 40th year of business. Speaking from the RoofersCoffeeShop sound stage at the Western Roofing Expo, ...
MRCA Foundation opens 2026 scholarship applications for member employees and their children
By Jesse Sanchez. The MRCA Foundation is now accepting applications for its 2026 scholarship program supporting educational pursuits across construction and trade pathways. The Midwest Roofing Contractors Association (MRCA) Foundation has opened applications for its 2026 scholarship program, continuing its role in supporting education and career development across the roofing ...
Winter roof warning signs every homeowner should know
By Jesse Sanchez. Learn how rain, wind and moisture reveal early signs of roof damage. Winter places steady pressure on residential roofing systems and Fields Roof Service emphasizes that heavy rain, strong winds and extended periods of damp conditions can expose weak points, increasing the risk of leaks and structural ...
Choosing the right adhesive for outdoor performance
By Jesse Sanchez. Learn how green strength, weather resistance and handling properties determine the success and profitability of outdoor installations. Outdoor installations take place in an environment that is fundamentally different from controlled indoor settings. Temperature fluctuations, wind, moisture and sudden weather shifts create constant movement and stress at the ...
Young roofers test their skills
By Jesse Sanchez. As U.S. teams competed alongside international peers in Austria, the event became a living example of how respect, workforce development and global standards are shaping roofing’s next generation. From the competition floor at the Student Competition in Innsbruck, Austria, Heidi J. Ellsworth shared candid conversation with industry ...
The Coffee Shops™ welcome Fabrication Nation Radio
By Jesse Sanchez. Discover a high-energy radio station built to power up the American worker with music that fuels the grind. The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal and coatings, are pleased to ...
Protect your roof against winter’s challenges
By Jesse Sanchez. Learn how freezing temperatures, wind and snow create seasonal roofing risks and what homeowners can do to reduce damage. Winter brings a combination of weather conditions that place prolonged and cumulative stress on residential roofing systems, particularly in cities where older housing and flat roof designs are ...
Property taxes and AI shape legislative agenda
By Jesse Sanchez. Lawmakers advance tax relief proposals and debate artificial intelligence rules ahead of pivotal 2026 sessions. Property tax relief and artificial intelligence (AI) regulation are emerging as defining issues for Florida’s 2026 legislative sessions, according to GrayRobinson legislative counsel and the Florida Roofing and Sheet Metal Contractors Association ...
How integrated data and field tools are changing the game
By Jesse Sanchez. By moving to ServiceTitan, WeatherPro Exteriors boosted accountability, empowered field teams and turned call data into a strategic asset. In this episode of the Roofing Road Trips® podcast, WeatherPro Exteriors’ VP of Marketing and Innovation, Andrew Mussio, shared what really changes when a roofing contractor shifts from ...
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