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Jesse Sanchez, Writer
Expanding the product portfolio
By Jesse Sanchez. Discover how one manufacturer is broadening its membrane and insulation offerings to help contractors grow with the market. At The Coffee Shop™ Sound Stage sponsored by SRS Distribution, during the International Roofing Expo (IRE), leadership from IB Roof Systems™ outlined how new product lines and vertical integration ...
A better way to lay new metal on old steel
By Jesse Sanchez. A company built on a dedication to quality and craftsmanship finds new ways to make old metal buildings feel safe again. As shared on this episode of Roofing Road Trips®, Dale Nelson, founder and president of Roof Hugger, joined vice president D.J. Highnote to discuss how a ...
Expanding solutions for the right roof
By Jesse Sanchez. IB Roof Systems adds TPO to better align product selection with building type and market demand. As commercial roofing demands continue to diversify, manufacturers are reassessing how well their product portfolios reflect the realities contractors face in the field. In this episode of Roofing Road Trips®, Heidi ...
Roofing businesses drive growth through smarter margin management
By Jesse Sanchez. Survey data shows contractors are prioritizing reputation, efficiency and technology as competitive pressure intensifies nationwide. In its 2026 Roofing and Exteriors Market Report, ServiceTitan surveyed more than 1,000 U.S. roofing and exterior contractors to gauge business direction. The findings show an industry entering 2026 with confidence while ...
Brett Culp to headline IIBEC 2026 with keynote on human-centered leadership
By Jesse Sanchez. Professionals are invited to rethink leadership not as a system to manage but as a human story shaped by purpose, uncertainty and connection during the IIBEC keynote address. From March 12–15, 2026, the International Institute of Building Enclosure Consultants (IIBEC) will host its annual convention, bringing together ...
The Coffee Shops™ welcome Roof Maxx!
Roof Maxx offers a solution for extending the life of asphalt shingle roofs through a safe restoration alternative. The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings and outdoor living are pleased to welcome ...
Building enclosure expertise takes center stage during IIBEC 2026
By Jesse Sanchez. Explore education sessions, networking events and trade show details for the 2026 IIBEC International Convention. As design requirements grow more complex and performance expectations rise, building enclosure professionals are looking for practical solutions backed by research, testing and real-world experience. The 2026 International Institute of Building Enclosure ...
Confidence, connections and closings
By Jesse Sanchez. Hands-on training meets real-world strategy at Brava Roof Tile's regional launch events. At Brava Roof Tile, training isn’t just a box to check; it’s a strategic tool for contractor success. That commitment is no more apparent than in their regional launch events, where education, product familiarity and ...
Stronger retrofits start with what’s underneath
By Jesse Sanchez. What Roof Hugger’s leaders say about the importance of purlin strength for aging metal buildings. Metal roofs are everywhere and as they age, owners must decide whether to patch, replace or upgrade their roof with long-term performance in mind. In this episode of MetalCast™, Roof Hugger leaders ...
When contractor-driven software keeps pace with change
By Jesse Sanchez. How long-term industry experience and user feedback are shaping the next phase of roofing technology. Technology adoption in roofing has shifted from optional to essential, driven by labor shortages, tighter margins and the need for clearer operational visibility. In this episode of Roofing Road Trips®, recorded during ...
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