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Jesse Sanchez, Writer
Visualization transforms the home improvement sales experience
By Jesse Sanchez. Ingage and Renoworks are helping contractors deliver personalized, interactive presentations that move homeowners from imagining a project to making decisions. Home improvement sales presentations have evolved from printed flip books and static brochures into interactive experiences tailored to each homeowner. In this episode of Roofing Road Trips®, ...
Turning maintenance data into better decisions
By Jesse Sanchez. Connected maintenance and inspection tools can help contractors improve consistency, streamline service workflows and turn field data into stronger business insights. For commercial roofing contractors, managing service and maintenance can involve hundreds of visits, inspections, repairs and customer touch points. Keeping that activity organized is essential not ...
How drip edge protects a roofing system
By Jesse Sanchez. This small metal flashing helps direct water away from vulnerable roof edges and into the gutter system. According to O’Donnell Roofing, drip edge may be a small part of a roofing system, but it plays an important role in protecting a home from water intrusion, wood rot ...
Six ways to increase restoration business value
By Jesse Sanchez. Strong financials, documented processes and an independent team can make a restoration business more attractive to prospective buyers. Selling a restoration business for top dollar requires preparation long before the company enters the market. HS Exit Advisors identified six factors that consistently contributed to higher business value ...
Traction and roofing demand take center stage
By Jesse Sanchez. Jeff Cole discusses Palisade® underlayments, growing interest in metal roofing and shifting market demand during FRSA 2026. Intertape Polymer Group (IPG) brought its Palisade roofing underlayment line to Florida Roofing and Sheet Metal Contractors Association (FRSA) 2026, giving contractors an opportunity to experience the material’s traction firsthand. ...
Solar and battery storage offer added resilience
By Jesse Sanchez. Homeowners can pair solar panels with battery storage to gain backup power, increase energy independence and prepare for possible utility rate changes. Solar panels can reduce a homeowner’s reliance on the electrical grid, but adding battery storage provides another level of control. O’Donnell Solar Co. helps homeowners ...
Finding the source of metal roof leaks
By Jesse Sanchez. Properly repairing failed metal roof joints can prevent trapped moisture, corrosion and premature roof replacement. According to Benchmark, metal roof panels are designed to resist water, hail, punctures, temperature changes and ultraviolet light, but the joints connecting those panels can become vulnerable when sealants are missing, damaged ...
10 ways contractors can attract and retain Gen Z talent
By Jesse Sanchez. Employers can strengthen recruitment and retention by aligning workplace practices with Gen Z’s priorities around growth, flexibility, purpose and connection. As more members of Generation Z enter the workforce, employers are finding that traditional hiring and retention strategies may not be enough to keep younger workers engaged. ...
Top August articles: Finance tips, sales insights and product innovations
By Emma Peterson. This month’s top articles all shared tips and tools to help outdoor professionals improve efficiency, strengthen profitability and stay ahead in a busy season. While August is often the backdrop to peaceful, backyard memories for homeowners, it is one of the busiest months for outdoor professionals. From ...
Bringing installation-ready accessories to FRSA
By Jesse Sanchez. Regional Sales Manager Blake Reed shares how FlashCo products help contractors save time while supporting code-compliant roofing installations. At the Florida Roofing and Sheet Metal Contractors Association (FRSA) show, FlashCo Regional Sales Manager Blake Reed joined Megan Ellsworth on The Coffee Shops™ Sound Stage, sponsored by TAMKO®, ...
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