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John Kenney - RCS, MCS, CCS & OCS Influencer

Image of two people applying a coating to a warehouse, John Kenney’s headshot in the bottom right

How diversifying with coatings opens new avenues for contractors

CCS Influencer John Kenney explains how coatings give contractors an edge in the industry. Expanding into coatings is one of the most innovative ways for roofing and building envelope contractors to grow without overhauling their business model. Your skills, tools and crew knowledge fit naturally into this space. The key is ...


Image of a tool cutting metal, sparks flying. John Kenney’s headshot in the bottom right

Expanding through specialization

MCS Influencer John Kenney says adapting with skill and strategy is key to leading an evolving roofing and construction market forward. In the roofing and construction trades, growth doesn’t always come from getting bigger, but from getting sharper. Many contractors try to expand by adding more crews or chasing new ...


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Staying sharp: How contractors can compete in a market shaped by mergers and acquisitions

RCS Influencer John Kenney says contractors who stay grounded in fundamentals will not only survive this era of consolidation but also emerge stronger. The roofing and construction landscape is shifting fast. Across the country, we’re seeing mergers and acquisitions roll through the industry, consolidating once-independent players under larger umbrellas. For ...


How roofers are rethinking business development

How roofers are rethinking business development

By John Kenney, Cotney Consulting Group. A strategic, long-term approach to business development helps align your roofing business with the right opportunities, partners and markets. Many roofing contractors are realizing that business development isn’t just about closing more deals or spending more on ads, it’s about something bigger. It’s the ...


Estimating and executing

Estimating and executing

By Emma Peterson. This training from expert John Kenney helps roofers not only estimate accurately, but work in the field more efficiently. One of the biggest challenges in the construction industry is managing labor and materials accurately and efficiently. This is a challenge that starts even before you step foot ...


image of a blue balloon rising above red balloons, John Kenney’s headshot in the bottom right

How contractors can stay competitive amid mergers and acquisitions

MCS Influencer John Kenney says if you consistently show up with knowledge, integrity and quality, you’ll continue to grow no matter who’s merging with whom. The roofing industry has seen a steady wave of mergers and acquisitions in recent years. From private equity firms buying regional contractors to manufacturers consolidating ...


Register for FCS budgeting lunch and learn

Learn how FCS simplifies budgeting in upcoming webinar

By Heidi J. Ellsworth. Register for this free webinar and learn how to translate scattered inspection notes into clear financial plans that align with client goals and timelines. FCS Roofing Software and Jobba Trade Technologies invite roofing professionals to the next session in the FCS Lifecycle Webinar Series focused on budgeting. This ...


Image of a hand moving a pink house miniature. In the background are similar houses in black. John Kenney

How contractors can stay competitive amid mergers and acquisitions

CCS Influencer John Kenney says if you consistently show up with knowledge, integrity and quality, you’ll continue to grow no matter who’s merging with whom. The roofing industry has seen a steady wave of mergers and acquisitions in recent years. From private equity firms buying regional contractors to manufacturers consolidating brands, ...


RCSI John Kenney September 2025

Sustainability can become a business advantage for roofing contractors

RCS Influencer John Kenney says, when approached strategically, sustainability becomes a natural extension of quality work, not a separate initiative. Today's owners and designers often incorporate more environmentally responsible construction practices into their design requirements. What does this mean for roofing contractors? It can be both a challenge and an ...


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Collaborating with project stakeholders and partners

RCS Influencer John Kenney says that seamless project execution is about proactive coordination. The complexity of projects has grown exponentially in today's world with more moving parts, tighter schedules, new products, technology and reporting demands; the success of a project no longer rests on one team alone. It demands smooth ...


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UP TO THE MINUTE

By Dale Nelson, President, Roof Hugger, LLC. Why contractors are ...
MFM Building Products to display its line of high-quality roofing ...
Read More
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