Jon Olson, MCS Influencer
Selling metal roofings long-term value and environmental benefits
MCS Influencer Jon Olson says when customers understand the long-term value behind the investment of a metal roof, price becomes just one part of the conversation. Selling metal roofing comes with its challenges — especially when upfront cost is part of the conversation. But price is only one piece of the ...
Keep your competitive edge when implementing new technology
MCS Influencer Jon Olson says that training is key to integrating new technology. Many pros are looking for technology that will make their planning easier and their company more profitable. While there are many choices out there, it’s important to remember that technology is often only as good as what you ...
Win more contracts with sustainable metal roofing
MCS Influencer Jon Olson says to focus on the benefits of metal when navigating HOAs. Selling metal roofing to HOAs and other property owners isn't always easy. For contractors, one of the biggest challenges is helping price-sensitive customers look beyond the initial investment and understand the long-term value. While metal roofing ...
Leveraging the latest technology simplifies your estimates
MCS Influencer Jon Olson says having confidence in your quote starts with having confidence in your process. Accurate estimating is one of the biggest factors in protecting profitability — especially when working with specialty materials and evolving installation methods. When it comes to mechanical lock standing seam roofing, having confidence in ...
Winning and learning: How a culture of continuous education can address workforce challenges
By Jenny Yu. The Malco Group highlights training and mentorship as essential to addressing the industry's labor shortage. Nobody in the industry gets to where they are alone, and with an ongoing labor shortage, participating in hands-on mentorship and training programs are more important than ever. In a recent ...
Leveraging industry connections to boost your training pipeline
MCS Influencer Jon Olson says your network becomes your competitive advantage to expand your training capabilites. Ask any contractor right now what keeps them up at night, and you’ll likely hear the same thing: finding and keeping skilled people. Industry wide, the pipeline of skilled workers coming into the field is ...
Building your business into a destination company
MCS Influencer John Olson says that engaged employees are far more likely to stay and recommend the company to others. Success in this industry takes more than a strong pipeline of projects — you also need a team that can execute these projects on time and within budget. You need people ...
Leveraging video shorts to build awareness of your brand
MCS Influencer Jon Olson says that consistently sharing quality snapshots on your social channels helps you stay in front of customers on a regular basis. In a world where attention spans are short and digital content moves fast, building trust and visibility doesn’t require a production studio. Today, some of the ...
Forging the future of metal: The critical role of allies in advancing women in the trades
MCS Influencer Jon Olson says building a trades community defined by craftsmanship, opportunity and respect benefits everyone. In my role as a trainer at The Malco Group, I have the privilege of working alongside people at every stage of their careers — from those just entering the trades, to highly ...
When it comes to safety, simple actions can make a real impact
MCS Influencer Jon Olson says creating a culture and a workforce committed to safety doesn’t have to be complicated. Workplace safety is a critical part of our business at the Malco Group. It’s embedded in our culture and viewed as a shared responsibility across our organization. With the right focus ...
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