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Unified Steel
Built for every region and every requirement
By Emma Peterson. Westlake’s portfolio is full of high-performance solutions for every project. While at the 2026 International Builders’ Show, The Coffee Shops™ team interviewed a variety of our customers and industry friends from SRS Distribution’s expo floor garage! One such interview was with Mitch Heitsch, who is a regional ...
How cool roofing can help reduce energy costs
By Robin Anderson, technical and strategy development manager, Westlake Royal Building Products. Small steps can lead to big savings, and cool roof colors and a cool roof system do just that. Roofing systems already play a critical role in protecting the home, but what if they can do even more to bolster ...
Engineered for extremes
By Emma Peterson. Metal roofing is rising in popularity around the country thanks to its ability to withstand various climates. In his role as a regional sales manager for Westlake Royal Building Products, Mitch Heitsch works with contractors and clients across various regions, from North Dakota to Florida. This has ...
Unified Steel: Strength, style and sustainability
By Emma Peterson. Learn how stone-coated steel roofing delivers unmatched protection and performance. Across the country, homeowners are in the market for roofing materials that not only deliver powerful durability, but also premium curb appeal and long-term performance. And that’s exactly what Westlake Royal Roofing Solution’s Unified Steel brand ...
Storm-ready roofing
By Emma Peterson. Learn how Unified Steel’s stone-coated roofing stands up to hurricanes, ice dams, snow and HOA demands. In 2025 the Guardian reported that “ extreme events are becoming more frequent, longer lasting and more severe, with last year’s figures reaching twice that of the 2003-2020 average.” With ...
Westlake Royal Building Products™ will unveil new products, host installation clinics at the 2026 International Roofing Expo
The manufacturer will feature products from its extensive collection of roofing brands and will host installation clinics and product demonstrations throughout the event. Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE: WLK), is bringing innovation and expertise to the 2026 International Roofing Expo (IRE), January 20 to 22, 2026, ...
Roofing in a winter wonderland
By Emma Peterson. How Unified Steel products keep contractors working in the cold season. For many roofers, the colder season means slower business and more downtime, in part due to the challenges of installing traditional asphalt shingles in temperatures below 40°F. In comes Westlake Royal Roofing Products’ Unified Steel™ Stone ...
Built to withstand winter’s worst
By Emma Peterson. How Unified Steel™ Stone Coated Roofing protects against wind, hail, snow and ice. While any season can present challenges for a roof system, winter brings a unique combination of wind, ice, snow and other severe weather, putting roofing materials to the test. Westlake Royal Roofing Products’ Unified ...
2 conferencias magistrales, 8 talleres, 35 sesiones educativas y más de 275 expositores
Por Emma Peterson, traducido por Jessica Bravo. ¡No te pierdas el evento internacional más grande de la industria del metal: METALCON 2025! Cada año, METALCON reúne a profesionales de todo el mundo y de la industria del metal para tres increíbles días de redes y aprendizaje. Los asistentes pueden ...
2 keynotes, 8 workshops, 35 educational sessions and over 275 exhibitors
By Emma Peterson. Don’t miss the largest international event in the metal industry – METALCON 2025! Every year, METALCON brings professionals from around the world and the metal industry together for three incredible days of networking and learning. Attendees can look forward to networking with like-minded professionals, seemingly endless roofing ...
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