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Westlake Royal Roofing Solutions
Westlake Royal Building Products™ introduces Citadel™ PRO self-adhered poly-coated base sheet
Roofing underlayment solution provides advanced weather protection and simple installation for the Florida market. Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE:WLK), has introduced Citadel PRO, a self-adhered poly-coated base sheet that provides superior protection and simplified installation for roofers, when compared to mechanically fastened base sheets. Citadel PRO, ...
Why 2025 is a pivotal year for the roofing industry
By Dani Sheehan. From shifting insurance policies to economic pressures and evolving customer expectations, staying ahead means staying informed. The roofing industry is at a crossroads in 2025, with economic pressures, regulatory changes and shifting consumer expectations reshaping the landscape. At the International Roofing Expo (IRE) 2025, the live Coffee Conversations, sponsored ...
Top February articles: Tradeshow season and industry expertise
By Emma Peterson. Check out what The Coffee Shops™ readers have been interested in this month! For the roofing and construction industries, February is the heart of the famous “tradeshow season.” The Coffee Shops™ crew has loved going from event to event, catching up with colleagues, meeting new friends and learning about ...
Join us at the 2025 The International Builders’ Show!
Feb 25, 2025 @ 9:00 am PST The Coffee Shops™ crew will be around on the trade show floor and will have our soundstage set up in the Westlake Royal Roofing Solutions booth (C3819), so make sure to stop by and say hi when you see us! And our friends from ...
Coffee Conversations LIVE at IRE 2025 - Day 2
Join us for an exciting LIVE Coffee Conversations at the International Roofing Expo (IRE) 2025, sponsored by SRS Distribution, where a panel of manufacturers, distributors and service providers will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and ...
Shifting from asphalt to metal – A worthwhile investment
By Anna Lockhart. For homeowners in areas with more temperamental climates and those looking for a sustainable option, metal panels have become more appealing. Now is the time to make the shift to offering metal roofing! In the first-ever Metal Coffee Conversations, host Heidi J. Ellsworth sat down with guests ...
Westlake Royal Building Products™ brings on-trend roofing colors and cutting-edge solutions to the 2025 International Roofing Expo
Expanded DaVinci® Roofscapes and Newpoint™ color offerings, contractor recognition and interactive demos take center stage Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE:WLK), is set to make a significant impact at the 2025 International Roofing Expo (IRE), held February 19 - 21, 2025 at the Henry B. González Convention ...
Day 3: Must-see sessions and events at IRE 2025
By Anna Lockhart. Don’t miss out on these exciting sessions taking place on Friday at IRE 2025! International Roofing Expo (IRE) 2025 is just around the corner and participants are making plans for attending interesting sessions and events! Have you taken a look at what exciting conversations and workshops you will ...
Get ready to explore this year’s International Builders’ Show!
By Emma Peterson. The International Builders’ Show (IBS) is back and better than ever. If you work in the residential building industry, the International Builders’ Show (IBS) is the place to be. Hosted by National Association of Home Builders of the United States, the show will take place in ...
From Asphalt to Metal – Contractor Diversification
In the first Metal Coffee Conversations, sponsored by Metal Roofing Alliance (MRA), we explore the evolving roofing industry and the reasons why more roofing contractors are adding metal tiles to their asphalt shingle business. Join our panel of industry experts, Todd Miller, president of Isaiah Industries, Mitch Heitsch, regional ...
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