Westlake Royal Roofing Solutions
Mitch Heitsch - Stronger Products, Stronger Sales
In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Mitch Heitsch, director of sales for roofing solutions at Westlake Royal Building Products, to discuss the sales strategies that help contractors build trust, communicate value and close more business. Mitch shares how deep product knowledge, strong market awareness ...
The Metal Roofing Breakdown with Mitch Heitsch
In this episode of MetalCast™, Megan Ellsworth is joined by Mitch Heitsch, regional sales manager of Westlake Royal Building Products, to break down the differences between standing seam and stone‑coated steel roofing, examining installation methods, cost considerations and long-term performance. Mitch explains how performance, cost and installation factors compare and ...
Coffee Conversations LIVE at IRE 2025 - Day 2
Join us for an exciting LIVE Coffee Conversations® at the International Roofing Expo (IRE) 2025, sponsored by SRS Distribution, where a panel of manufacturers, distributors and service providers will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and ...
From Asphalt to Metal – Contractor Diversification
In the first Metal Coffee Conversations, sponsored by Metal Roofing Alliance (MRA), we explore the evolving roofing industry and the reasons why more roofing contractors are adding metal tiles to their asphalt shingle business. Join our panel of industry experts, Todd Miller, president of Isaiah Industries, Mitch Heitsch, regional ...
Expert Tips for Hail and Hurricane Resilience
On this MetalTalk, Karen Edwards visits with Cody Raymond and Lindsey Riddle of Westlake Royal Roofing Solutions to discuss how contractors can help their customers with severe weather preparedness. They dive deep into the world of extreme weather conditions, from the destructive force of hailstorms to the relentless power of ...
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