From Asphalt to Metal – Contractor Diversification

In the first Metal Coffee Conversations, sponsored by Metal Roofing Alliance (MRA), we explore the evolving roofing industry and the reasons why more roofing contractors are adding metal tiles to their asphalt shingle business. Join our panel of industry experts, Todd Miller, president of Isaiah Industries, Mitch Heitsch, regional sales manager at Westlake Royal Roofing Solutions, James Develder, central territory manager at Vicwest and Travis Sliger, owner of 4Ever Metal Roofing, as they discuss the benefits, challenges and growing demand for metal roofs and how contractors are adding metal to their offerings. We’ll explore everything from cost-effectiveness, energy efficiency and environmental impact to meeting customer needs and installation training. The panel talks about necessary training for sales, installation and overall marketing that can move roofing companies into the metal business. This first Metal Coffee Conversations offers valuable insights into the changing landscape of roofing materials.

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