UP TO THE MINUTE
Westlake Royal Roofing Solutions
Keeping up with curb appeal
By Emma Peterson. How Westlake balances staying on trend while still offering timeless resilience. While at the 2025 International Builders Show, Heidi J. Ellsworth had the opportunity to interview Sarah Lograsso, the director of marketing and product management at Westlake Royal Building Products, to discuss their stone and roofing ...
Navigating an unpredictable market
By Emma Peterson. Learn how roofers can overcome uncertainty by selling proactive, performance roofing solutions. If 2025 has proven anything, it has proven to be unpredictable. From tariffs to immigration and beyond, the one word everyone is using to describe the industry and market is unpredictable. But even through ...
DaVinci® Roofscapes introduces two new shake colors: Timber Black and Blonde Cedar
Timber Black and Blonde Cedar showcase the striking contrast and authenticity of real cedar, while delivering the durability and low-maintenance benefits homeowners expect from DaVinci Westlake Royal Building Products™, a Westlake company (NYSE: WLK), has launched two new shake colors under its DaVinci® Roofscapes brand: Timber Black and Blonde Cedar. Representing ...
Blending natural inspiration with powerful products
By Emma Peterson. These two new stone veneer offerings bring versatile textures and standout style to any project — from rustic to modern design. Here at The Coffee Shops™, we get the unique and incredible opportunity to travel around the country talking to contractors and manufacturers about the newest roofing ...
Westlake Royal Building Products™ introduces roof mastic for modified asphalt underlayments
By Westlake Royal Building Products. Announcing the launch of Westlake Royal™ Roof Mastic, an advanced rubberized flashing cement designed for modified asphalt underlayments, to Florida markets. Westlake Royal Roof Mastic is formulated to provide ultimate adhesion and waterproofing to polyester-faced underlayments. It is flexible, even at low temperatures, and it will not ...
Unified Steel roof brings peace of mind, cost savings to Florida condo owners
By Westlake Royal Roofing Solutions. This new roof gave homeowners long-term savings, lower insurance costs and immediate energy savings. Like many multifamily properties in Florida, Summergate Condominiums in Orlando was facing a quandary: How to replace the community’s aging roofs while navigating increasingly extreme weather conditions and tightening insurance standards. Never ...
Blending high performance with architectural aesthetics
By Emma Peterson. Across their product lines, Westlake is leading the industry in durable roofing without sacrificing curb appeal. One of the things we love about attending trade shows is getting to see new products and offerings firsthand. While our team attended the International Builder Show this year, we had ...
Two and a half years in and still standing strong
By Emma Peterson. Industry expert shares how installing Unified Steel products helped keep his home secure. When it comes to finding a durable and high-performance roofing product, getting actual homeowner feedback compared to only seeing a sales sheer makes all the difference. In fact, customer testimonials can tell you ...
Explore the new Unified Steel Stone Coated Roofing guides!
By Emma Peterson. This library of roofing resources and product information will help you work more efficiently and effectively in the field. Westlake Royal Building Products is known to be a leader across North America when it comes to innovative exterior and interior building products. With more than 50 years ...
Supporting current and future contractors
By Emma Peterson. Learn how Tapco Tools is not only equipping professionals in the field with the tools of success but also getting them into the hands of students. Tapco Tools, which is a Westlake Royal Building Products' brand, has spent the last six decades establishing themselves as a ...
UP TO THE MINUTE
