Study Finds Homeowners are Prioritizing Sustainability

In this episode of Contractor Outlook™, host Heidi J. Ellsworth sits down with Allison Hadley, spokesperson of American Home Shield, to unpack what today’s homeowners really want when it comes to greener homes and how those expectations are shaping opportunities for contractors. Drawing from recent homeowner research, Allison shares insights into the growing demand for greener homes and what is driving those decisions. The conversation explores how priorities like energy savings, environmental impact and overall well-being are influencing homeowners’ interest in more efficient materials and building solutions. Although incentives like the Inflation Reduction Act (IRA) tax credits are expiring, interest in sustainable infrastructure continues to grow with homeowners. Heidi and Allison discuss how contractors can position themselves to meet demand while offering smarter solutions that help homeowners reduce energy costs while increasing long-term property value.

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