Artificial Intelligence – Innovating the Way Industry Professionals do Business

By Anna Lockhart.  

As technology continues to advance, are you using it to your business’s advantage? An AI expert shares his insights on why understanding AI technologies is the key to success.  

With artificial intelligence and AI technology becoming a more commonplace tool across various industries, now is the time for roofing professionals to learn how to use this new technology to their advantage and implement AI in their everyday business practices. In a recent episode of the MetalCast podcast, host Heidi J. Ellsworth sat down with AI expert and CEO of Rilla, Sebastian Jimenez, to discuss the impact of this fascinating technology and how it can be used to advance your business for success.  

Sebastian explained how AI can be used in the most basic, yet effective ways, to increase everyday productivity and project accuracy. For example, his company, Rilla, takes recorded conversations from the app that their users upload and generates helpful feedback based on the information that was recorded, transcribed and analyzed. Through this process, the Rilla mobile app can produce helpful reports full of feedback based on the data users provided.  

For a company looking to strengthen their sales team, Rilla can help. Sebastian explained, “Rilla looks at patterns for how the top performing salespeople in a team talk, how fast, how much, how many questions do they ask and then it looks at what they say specifically to then share those winning conversational patterns across the entirety of the team. So, you can have a team of, like an entire team stacked with superstars and top performers." 

Not only can this AI technology help with sales, but it can also give users insightful feedback and suggestions that will help them improve customer experience, which is a crucial part of a business’s success. “So, when we have tools like [Rilla] that enable human beings to become the best version of themselves with technology, you end up seeing a great benefit to customers, which shows up in sales and growth and profitability. It's all because you're serving your customers better.” 

The use of apps and systems like Rilla are enabling businesses and professionals in the home improvement industries to not only understand their customers, but also understand how they can best reach them by analyzing the data they organically create and utilizing AI to analyze and provide feedback to improve upon their interactions. Using artificial intelligence can not only improve the internal processes of your business, but also improve the way your business communicates with customers for better success rates!  

Listen to the podcast to learn more about Rilla and the ways AI is innovating how industry professionals can use technology!