Custom solutions second to none

By Jenny Yu.  

This company combines product innovation and contractor training to ensure each project is a success.  

In an episode of Roofing Road Trips®, host Karen Edwards spoke with Greg Lusty, president and CEO of All Weather Insulated Panels (AWIP), to discuss the company's groundbreaking work in manufacturing high-performance insulated metal panels (IMPs). These innovative panels are not only reshaping the roofing and siding industries with their durability and sustainability but also offering striking design flexibility.   

Custom aesthetics for any project 

While IMPs are often celebrated for their structural benefits, Greg emphasized that their visual appeal is just as important. “The panels are very customizable,” Greg noted. “From an application standpoint, there are so many things you can do with an IMP. What makes it so special is, not only do you get sustainability and performance, but you can also get aesthetics as well.” 

This versatility extends beyond the basics. Every AWIP project is made to suit specific design and performance needs.  

“With insulated metal panels, we have a very robust set of standards, but every job is made custom,” Greg shared. “You can customize the width of your product, the length of your product, what the product looks on the exterior, whether it's flat or profiled. We have a whole set of profiles for walls and roofs. We also have an endless supply of color. Really, whatever color you want on the building, you can do that.” 

Training, warranties and support 

In order to encourage more contractors to switch to IMPs, AWIP has made installation straightforward. “Roofing contractors are very skilled; it's skilled labor,” Greg stated. “What we've found is, because of the simplicity of our product, the learning curve is very short, especially if they're already doing metal roofing.” 

To further shorten that learning curve and ensure quality installations, AWIP launched IMPpro, a customer loyalty and training program designed to support and empower its contractor partners. Through a two-day, hands-on training course, AWIP provides real-world experience in working with their panels.  

This investment in contractor education is paired with robust warranties. Contractors who undergo this hands-on training are eligible for 2-year material and workmanship warranties as well as weathertight warranties for up to 20 years. 

“We're in it with the contractor. We're not going to put them on an island and expect them to just put up the product with no training,” Greg stated. “Absolutely — the product is great; the quality is great. If the installation isn't, then it's a failure. So, we're as invested as anyone to make sure that that warranty holds. Our warranties are second to none in the market.” 

Read the transcript or Listen to the podcast to learn more about IMPs and AWIP’s commitment to supporting their contractors.